Author Archives: WillieeArmellini

WillieeArmellini
Full Name: Williee Armellini Website:
Info: Flowersandcents.com Editor
NEWS October 26, 2018 posted by WillieeArmellini

PMA 2018 Orlando review

What do you get when you mix a large produce show with a show full of beautiful floral displays? A beautiful show that you can eat your way around. Wow,…

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PMA 2018 Orlando review
Ecuadorean news September 8, 2018 posted by WillieeArmellini

Two Dutch Breeders Merge

Two Dutch companies that have been active flower and plant breeders and propagators for more than 40 years, Florist Holland and HilverdaKooij, announced last week that they plan to merge….

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Two Dutch Breeders Merge
SAF News September 1, 2018 posted by WillieeArmellini

Petal it forward

 Florists In 36 States Plan To ‘Petal It Forward’ On Oct. 24 by Society of American Florists Posted: Friday, August 31, 2018 at 3:47PM EDTAs of late August, florists in…

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Petal it forward
NEWS August 8, 2018 posted by WillieeArmellini

Long Hot Summer

  The long hot summer has melted my eagerness to write about the flower business and even  forced me to post an image of myself. However, when readers start sending…

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Long Hot Summer
FTD NEWS July 22, 2018 posted by WillieeArmellini

Shake-up at FTD

Dan PetrellaContact ReporterChicago Tribune   Flower and gift delivery service FTD announced Thursday that CEO John Walden is stepping down as the century-old company begins restructuring and reviewing strategic alternatives,…

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Shake-up at FTD

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