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WillieeArmellini
Full Name: Williee Armellini Website:
Info: Flowersandcents.com Editor
PMA in the news March 1, 2018 posted by WillieeArmellini

PMA meets in Miami

Wednesday Feb 28 Miami PMA (Produce Marketing Association) The Floral Council of PMA held a meeting today with floral industry leaders to discuss a number of industry issues. PMA’s floral…

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PMA meets in Miami
IPM Essen Germany February 27, 2018 posted by WillieeArmellini

IPM essen news

“OUTSTANDINGLY POSITIVE MOOD” AT THE WORLD’S LEADING FAIR FOR HORTICULTURE, IPM ESSEN 2018 Attention Focused on Sales Concepts Oriented to Consumers and Trends From January 23 to 26, IPM ESSEN…

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IPM essen news
NEWS February 5, 2018 posted by WillieeArmellini

Valentine’ s 2018 update

Ok things are in full swing however, there are some issues out there.   Weather is the biggest issue. As predicted the crops were bit late due to weather and…

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Valentine’ s 2018 update
NEWS January 25, 2018 posted by WillieeArmellini

Valentine’s Day 2018

Here is your Valentine’s Day reality check.  Speaking with Importers it seems that pre-books are down slightly from years past signaling that wholesale buyers assume there will be ample product…

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Valentine’s Day 2018
NEWS January 22, 2018 posted by WillieeArmellini

TPIE 2018 Fort Lauderdale review

I took a trip to the TPIE show, Tropical Plant Industry Exhibition, on Wednesday and it looks to me like the Plant business is doing just fine. I did not…

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TPIE 2018 Fort Lauderdale review
NEWS January 21, 2018 posted by WillieeArmellini

A Prince & Prince Market Report

    Release Date: January 18th, 2018   PRINCE & PRINCE FORECAST 44 MILLION U.S. HOUSEHOLDS TO MAKE FLORAL PURCHASES FOR VALENTINE’S DAY 2018 Note: This P&P consumer floral research…

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A Prince & Prince Market Report
California Floral News January 9, 2018 posted by WillieeArmellini

Flower Farm Champion

Our Flowers Our Farmers About CCFC Industry Field Notes Field Notes CCFC Names ‘2017 Flower Farm Champion’ Wednesday, November 29, 2017 | by Christina Litchfield 46 Safeway’s Crystal Hedgpeth Honored for Blue Bucket…

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Flower Farm Champion
COLD January 4, 2018 posted by WillieeArmellini

Cold out there!

The cold weather has affected floral transport but the wheels keep on moving. Speaking with some of the carriers it seems the biggest issue is the unusual cold and icy…

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Cold out there!
AFE video contest December 27, 2017 posted by WillieeArmellini

Video Contest

This link will take you to the AFE 10 video finalist.   These are really well done and hard to pick just one. Check it out! http://contest.endowment.org/

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Video Contest
2017 year end review December 6, 2017 posted by WillieeArmellini

2017 Year end review

I did some follow up on Thanksgiving and it appears that this, once profitable holiday day, is now only a speed bump on the floral holiday path. From most accounts…

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2017 Year end review

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