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Author Archives: WillieeArmellini

Full Name: Williee Armellini Website:
Info: Flowersandcents.com Editor
NEWS January 9, 2017 posted by WillieeArmellini

A Prince & Prince Market Report

A Prince & Prince Market Report Valentine’sDay2017HoldsSteadyat$3.3BilionDolarsU.S.ConsumerFloralMarketProjectionfor Insight from the Prince & Prince U.S. Consumer Floral Tracking Survey   Thomas L. Prince, Ph.D. Timothy A. Prince, Ph.D. Prince & Prince, Inc….

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A Prince & Prince Market Report
My Opinion January 7, 2017 posted by WillieeArmellini

The Weakest link

The Weakest Link A troubling trend is starting to emerge that will challenge the Import floral business in the months and years to come. I refer here to the lack…

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The Weakest link
NEWS January 6, 2017 posted by WillieeArmellini

Slow Flowers news by Debra Prinzing

  Unlike most TREND reports, this compilation tracks changing shifts, emerging ideas and new concepts that are taking hold in the American floral world.  Think of it as your Next,…

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Slow Flowers news by Debra Prinzing
California Floral News January 4, 2017 posted by WillieeArmellini

Rose Parade 2017 pictures

Here are a few highlights from the Rose Parade as seen through the eyes and words of Leanne Kesler of the Floral Design Institute. (Floraldesigninstitute.com) “The floats are all beautiful. …

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Rose Parade 2017 pictures
IFTF 2016 November 9, 2016 posted by WillieeArmellini

IFTF 2016 Holland review

I was honored to have the opportunity to cover this great Trade fair in Vijfhuizen, Holland. The first thing you have to learn is how to pronounce Vijfhuizen which translates…

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IFTF 2016 Holland review
NEWS November 7, 2016 posted by WillieeArmellini

DVFG on the move again

November 1, 2016  Delaware Valley Floral Group Opens Cranberry, PA Distribution Center Delaware Valley Floral Group (DVFG) has announced the opening of a new Sales & Distribution Center in Cranberry…

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DVFG on the move again
NEWS October 21, 2016 posted by WillieeArmellini

wffsa day 2

The show started a bit slow today since there was an open bar last night and many visitors were off touring facilities. By days end the place was packed and…

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wffsa day 2
NEWS October 20, 2016 posted by WillieeArmellini

wffsa images day 1

The wffsa Distribution Conference kicked off today in Miami and since I live here I get to come home and post some images to give you a taste of what…

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wffsa images day 1
NEWS October 18, 2016 posted by WillieeArmellini

wffsa comes to Miami

We now move on to the wffsa show here in Miami. The weather is finally tolerable and wholesalers will be in town. This informal simplistic conference is always fun due…

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wffsa comes to Miami

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