This is very progressive of Bloomnation to accept bitcoins but not a surprise. They have been cutting edge since the beginning and this is just another example of where they are headed. The flower business is very new to this and while I do not imagine that Growers will begin accepting them anytime soon it makes sense for anyone at retail think about this new currency.
Happy Valentine’s Day, Bitcoin. Despite all this anxiety, stories of merchants taking up bitcoin for payments continue to reach us from an ever increasing and wider array of industries. Today we heard that Bloomnation, an ETSY-like e-commerce marketplace that allows florists to reach customers online, became the first major flower site to accept the digital currency. With the biggest sales day of the year coming on Friday, it will have a pretty good test case to see if it works. If it works, how will 1-800-Flowers or FTC Inc. or Teleflora respond?
It’s probably not a big surprise that Bloomnation was the first to sell flowers for bitcoin. The young startup is funded by Andreessen Horowitz, which has invested in Coinbase and other bitcoin startups. The venture-capital firm’s founder, Marc Andreessen, is one of the most influential bitcoin evangelists. (Michael Casey)