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Ecuador’s flowers are reaching new markets

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Quito – South-American flower export bastion Ecuador is steadily branching out into new markets, recent news reports suggest, decreasing its dependence on key market the U.S.

While the United States remains the most important market for Ecuador’s flowers by far (worth $400 million in 2012), the world’s third-largest flower exporter also exports to many other countries further abroad. The Netherlands, Russia, Canada, Ukraine, Spain and Italy are prominent ones, but more and more smaller markets are being developed as well.

Ecuador’s flower exports to the United Arab Emirates, for example, have increased by 86% over the course of 2013; from $390.000 in 2012 to $726.000 now. “The UAE is one of the key destinations in the Middle East for Ecuadorian products. We are aiming to further increase our exports of traditional products to the country as it has generated major revenues”, Hussam Hassan, head of the Ecuadorian Trade Office in Dubai, explains.

The former Soviet state of Belarus has similarly increased its imports of Ecuadorian flowers. The first batches were shipped in 2012 and represented just $126.000 in value, but exports for this year (up to October) already amount to close to 2.6 million U.S. Dollars.

Although roses make up 75% of the country’s flower production, Ecuador nonetheless offers more than 600 varieties. That is why Belarusians like the country’s flowers, according to Alejandro Martínez, CEO of Expoflores. The“market is the same as the Russian one because it wants the latest products and exclusive, big and resistant flowers with longer shelf life”, he explains.

The floral industry is essential to the economy of Ecuador. Fresh cut flowers are the fourth largest exported commodity in terms of value and the sector directly employs about 50.000 workers, more than half of them women.

Quito – South-American flower export bastion Ecuador is steadily branching out into new markets, recent news reports suggest, decreasing its dependence on key market the U.S.

While the United States remains the most important market for Ecuadorian flowers by far (worth $400 million in 2012), the world’s third-largest flower exporter also exports to many other countries further abroad. The Netherlands, Russia, Canada, Ukraine, Spain and Italy are prominent ones, but more and more smaller markets are being developed as well.

Ecuadorian flower exports to the United Arab Emirates, for example, have increased by 86% over the course of 2013; from $390.000 in 2012 to $726.000 now. “The UAE is one of the key destinations in the Middle East for Ecuadorian products. We are aiming to further increase our exports of traditional products to the country as it has generated major revenues”, Hussam Hassan, head of the Ecuadorian Trade Office in Dubai, explains.

The former Soviet state of Belarus has similarly increased its imports of Ecuadorian flowers. The first batches were shipped in 2012 and represented just $126.000 in value, but exports for this year (up to October) already amount to close to 2.6 million U.S. Dollars.

Although roses make up 75% of the country’s flower production, Ecuador nonetheless offers more than 600 varieties. That is why Belarusians like the country’s flowers, according to Alejandro Martínez, CEO of Expoflores. The“market is the same as the Russian one because it wants the latest products and exclusive, big and resistant flowers with longer shelf life”, he explains.

http://www.floranexus.com/category/importexport/5NeKBMB_P_rMth6xaOuMzDpg_E__E_/Ecuadors-flowers-are-reaching-new-markets

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