A florist explains V-day pricing.

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This topic contains 1 reply, has 2 voices, and was last updated by  WillieeArmellini 3 years, 10 months ago.

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  • #3834

    WillieeArmellini
    Keymaster

    Why do roses cost more on Valentine’s Day? The simple answer to this is supply and demand. But here is a little more in-depth answer if you are interested. – Growers need to pinch back their crops in order to time them to be ready for mid February. This leads to a period of lost production and income for the grower, which they recover by upping the price of the next crop. – The amount of labor to harvest all these roses triples for the Valentine’s Day crop. These extra labor charges are also passed along. – The short days and cold temperatures add to the energy costs needed to produce premium blooms. – Transportation costs also increase. Most of the roses used today in the US are imported from Ecuador and Columbia. There is such a high demand for the holiday that there is often not enough time to wait for a return load and cargo planes return empty to pick up the next shipment of roses. The additional freight needed to move all these blooms is reflected in the price. – We all want the BEST! A real local florist is ordering their roses a month or more ahead of time. We know the variety and grower who has the best performing flowers and we are all basically bidding on them to make sure we can offer the best quality. This is where you can see a fluctuation of pricing from one place to another. A reputable florist can’t offer a deal on roses on Valentine’s Day. A place that does has probably bought the seconds or thirds that no one else wanted to take. How do you get the most for your money? – Order Local! – Order Early! – Send a mixed arrangement that includes a few roses – Take good care of your investment, change the water and re-cut the stems every couple days. When only roses will do, we will have them and they will be spectacular! Expect a fresh arrangement of roses to last a week or more.

    #3835

    WillieeArmellini
    Keymaster

    This was post in the Nordile FB page. there are some flaws but for the most part it is accurate.

    #3837

    gchoice
    Moderator

    “A reputable florist can’t offer a deal on roses on Valentine’s Day. A place that does has probably bought the seconds or thirds that no one else wanted to take.”
    As you said an accurate article with some flaws. I would take issue with the above statement. A reputable florist may order shorter lengths or perhaps more colored roses to offer their customers a lower price point without sacrificing quality.

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