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    Wednesday, December 18, 2013 to
    A stable year for florists

    The consumption of flowers outside had no large increases this 2013. That is, although not presented flowers fall in exports have not risen higher revenue flight.
    September figures show that the sector’s share in total exports in the country is 0.9%. The flowers other than roses recorded a share of 0.7%, fresh roses and pompoms or 2% and 0.1% of alstroemeria, chrysanthemums and carnations. This sector recorded sales of U.S. $ 936.8 million.

    The main export destination is still the United States who has purchased September U.S. $ 837.9 million, followed by Japan U.S. $ 37 million, Netherlands U.S. $ 19.8 million and $ 1.2 million Ecuador. Only the United States and Ecuador increased their imports compared to 2012.

    The challenges facing the sector are to increase exports, according to Carlos Manuel Uribe, founder of Flores Capiro based on three aspects. Change, logistic, transportation cost lower and new techniques for export by ship. And finally, be vigilant rates of agro-inputs that the government gave to farmers.

    And according to the president of Asocolflores, Augusto Solano, the sector has lost competitiveness due to the appreciation of the Colombian peso, in the last decade has fluctuated from $ 3,000 to $ 1,986 dollar today.

    Still, with a share of 8% in the agricultural sector, the union estimates that Colombia has consolidated in recent decades as the second largest exporter of flowers with a presence of 16% in the global market, second only to the Netherlands.

    Brazil, the UK and Portugal, new markets
    The challenge is to find new buyers. Proexport in these countries has identified opportunities for flowers. The foliage, roses and carnations are the most desired in Brazil. Their importers seeking the product is shipped by air. Exotic flowers are taking reception in the UK, with its colors and combinations. In Portugal consumption grows orchids and roses.


    Augusto Solano
    President ASOCOLFLORES
    The growers have been trying to survive, even though the value of the flower has remained dependent on the rate of climate change and to grow.

    María Claudia Lacouture
    President Proexport
    “the industry has recognized its strengths, the world recognizes us as a hub for producers, suppliers and logistics in the region.”

    Cinthya Ruiz Granados


    I would add to the list to increase exports:

    Invest in medium tech greenhouses and equipment. This will reduce the amount of labor, make it possible to grow new crops and produce a more consistent quality.

    Invest in new ways of marketing using today’s digital technology.


    For sure this is a translated article as some of it does not make sense to me.

    It does anyone else find it interesting that Ecuador bought 1.2 million dollars of flowers?

    I can only imagine it is for bouquet making.

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