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    WillieeArmellini
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    ECO-FRIENDLY FLORISTS EMBRACE NEW ALTERNATIVE TO GREEN
    FLORAL FOAM. INDUSTRY ABUZZ WITH ECO-FRIENDLY ‘FloraGUPPY’.
    BRITISH FLORAL MAGAZINE PRAISES IT WITH HEADLINE – “SAY
    GOODBYE TO FLORAL FOAM”.
    VANCOUVER, Canada. For nearly 70 years florists world-wide have relied on
    green floral foam to keep their arrangements together. However a ‘newcomer’ is
    creating rave reviews in London, Rome, New York, Ottawa and other global
    centres among florists concerned about the planet. The game-changing
    ‘FloraGUPPY’ has become an overnight sensation. Even schools like Kay’s
    Flower School in Dublin have made it a teaching module.
    On the face of it, it looks like nothing more than a plastic sphere with 58 holes of
    various sizes. So what’s so great about the FloraGUPPY? Just that it’s a
    revolutionary, eco-friendly alternative to floral foam – something the industry has
    been using since 1954.
    One of Britain’s major magazine publishers singles out the FloraGUPPY in The
    Flower Patch – its newest magazine – with the headline, “Say Goodbye to Floral
    Foam.”
    Former Canadian investment advisor turned inventor – James Wong – says his
    ‘creation’ came about accidentally one day as he observed his pet dog playing
    with a destroyed toy ball. Growing up in a blue collar working class family, he’s
    always regarded floral arrangements as something special – a bit of a luxury –
    and since he once suffered from Obsessive Compulsive Disorder and sought
    perfection – getting flowers to stay in place when he changed the water was a
    challenge. He describes it as trying to put humpty-dumpty back together. He
    spent 15 years trying every product on the market including wire and rocks and
    says he wasted lots of money on gadgets.
    Wong spent several years searching for a solution that was, easy, simple and
    eco-friendly. He finally came up with a ‘simple’ design, consulted with Canadian
    florists. had them experiment with prototypes, submitted a patent application and
    began a hunt to source out manufacturers. He called his patent-pending device
    a ‘FloraGUPPY’ because guppies are a cute tiny fish and are multi-coloured like
    floral arrangements.
    The fact that it can be reused up to 25 times and is eco-friendly has attracted
    widespread interest from florists concerned over the future of the planet. Wong
    says, “I share their concern. I wanted to make a difference and I’m pleased to
    offer them something that is reusable, recyclable and eco-friendly”.
    It’s a hit with eco-minded florists. Here are some of their comments on social
    media: “The flowers last longer than in foam…and I don’t feel guilty by using it.”
    “My clients are…happy that we are an Eco-friendly florist….” “… here in Italy
    we have started to use the GUPPY for the health of our planet.” “…hope we will
    see more options for environmentally conscious florists.” “Time is up!!!!!!!! We
    are all guilty for our planet.” “…floraguppy is the present and the future for the
    industry of flower!!!”
    His product has caught on with florists over the globe who comment: “Clever
    Invention”, “Awesome”, “Game-changer”, the future “post-it of the floral world”.
    Many florists say it saves them time and money and frees them from cuts. One
    wrote; “No more cuts from chicken wire.” Anther wrote, “ Oh God, I’ve been
    trying to make a round ball with chicken wire and it always ends in blood
    letting…”
    The ‘FloraGUPPY’ is an especially big hit in the UK where one of six leading
    florists invited to show at the Covent Gardens during British Flowers Week, Helen
    Chambers of Evolve Flowers, used them for her display. It was viewed by
    Camilla, Duchess of Cornwall, who crowned the winner.

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