#FlowerMarketingMonday promotes flower-buying through videos

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    WillieeArmellini
    WillieeArmellini
    Keymaster

    Marketing
    Alexandria, VA — Move over Taco Tuesday! The American Floral Endowment (AFE) has just created another day of the week that’s worthy of its own viral buzz — and it’s created especially for the floral industry. Introducing… #FlowerMarketingMonday!

    Weekly through the end of 2018, a new video promoting flowers will be shared weekly on the AFE Facebook and Twitter pages. The campaign, complete with the hashtag #FlowerMarketingMonday, will showcase a new 60-second or shorter video that retailers, wholesalers, growers, manufacturers and anyone else in the floral industry can share on their own website and social media platforms to help promote everyday buying and/or upcoming holidays.

    The goal is to make each weekly video go viral and inspire flower giving across the globe.

    Each weekly video comes directly from the collection of content submitted during the Floral Marketing Research Fund (FMRF) and the American Floral Endowment’s #FlowerLoveVideoContest held earlier this year, sponsored by Asocolflores. The contest encouraged flower lovers to promote the use and giving of fresh flowers through short videos and was created in response to the Marketing to Millennials Study, also sponsored by Asocolflores, that revealed the most successful way to reach young consumers was through video and social media.

    The more than 50 video submissions include humorous skits, cute animations, surprise moments, artistic montages and testimonials that promote the everyday smiles that flowers bring, according to a press release.

    The free videos can be shared or embedded directly from the video, or through YouTube’s “share” button at any time for use on your business marketing outlets: Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube or your website.

    Be sure to check AFE’s Facebook and Twitter each Monday to share the #FlowerMarketingMonday video. The more shares, the more consumer outreach.

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