Kenya a major segment at the global floriculture market Add New Topic
May 22, 2018 at 6:50 pm #17756
Kenya a major segment at the global floriculture market
“Kenya is becoming indispensable for the global cut-flowers market” says Anat Moshes, VP Cut flowers sales in Danziger.
“From year to year we witness the impressive development in capabilities of Kenya growers; Professional growing and handling, stronger connections with Europe largest wholesale companies, and openness to innovation. Together with developing connection at the Middle East, Japan and Australia that Kenyan growers are developing and working with. All these drive this markets growth and positioning as a key market in the global floriculture industry” says Moshes.
As in every year, Danziger will take part in IFTEX 2018, taking place between the 6th and the 8thof June in Kenya (Stand no. D5.12).
Kenya is a major Gypsophila supplier for Europe, and Danziger, being the global leader of the Gyp market, will utilize its assortment to continue leveraging its global Gyp strategy; offering 3 segments of Gyp: Large blooms, led by XLENCE™, naturally extraordinary colored Gyp- the MY COLOR™ collection, led by the rapidly growing MY WHITE COSMIC™ and the small flowered Gyp- MILLION™ collection, introducing new, updated varieties of small flowered Gyp , suited for the current market taste.
“We are committed to being at the forefront of the Gyp market, and that means being in a position to predict market trends in advance, offering new varieties that will lead the market not only now, also in but 5-10 years from now. For this reason, in addition to our best sellers, we are already introducing new varieties that will enable our customers to be relevant in the long run. Trying new varieties, so that they’ll be innovative market pioneers for the upcoming trends”. Says Moshes.
Alongside its wide ranged Gypsophila assortment, Danziger will include its worldwide leading products, such as the SKYLER™ Veronica, with extra-long spikes, responding to the market need for height and bouquet accent. The SCOOP™ Scabiosa, a game changing vegetative bred Scabiosa, with robust, rich color, will also be displayed at IFTEX for importers and wholesalers to explore.
“More growers in Kenya are slowly but gradually enlarging their assortment, reacting to the European needs, and we do our best to assist. Not only with our extensive assortment, but also with professional after -sales service, trial guidance and grower support as required for new variety introduction ” Says Moshes
Founded in the 1950s, Danziger is one of the world’s most innovative floriculture companies, creating extraordinary flower varieties that help customers all along the supply chain achieve extraordinary success.
Powered by one of the flower industry’s largest R&D departments, and with cutting-edge propagation facilities and nurseries in Israel, Guatemala, Kenya, and Colombia, Danziger supplies elite quality vegetative material to around 1000 customers in over 60 countries.
Danziger manages hundreds of varieties under Plant Breeders’ Rights. Through collaborative partnerships with growers, Danziger continuously explores new ways to capture the market’s imagination, while staying true to its roots as a family business.
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