Login

NEWS posted by

Gems Global is PMA’s Floral Marketer of the Year for 2015

Gems Global is PMA’s Floral Marketer of the Year for 2015

FLORAL MARKETER OF THE YEAR ANNOUNCED FOR 2015
OCTOBER 24, 2015

Bonnie Armellini, owner of Gems Global, is PMA’s 2015 Floral Marketer of the Year.

Armellini was presented with the award by 2014 Floral Marketer of the Year Sam Ferrara at the Saturday, Oct. 24 Floral Networking Reception at Fresh Summit in Atlanta, Georgia.

Bonnie Armellini Wins Floral Marketer of the Year Award 2015

The following is a portion of Ferrara’s presentation:

“Our winner is an industry leader, an innovator and… something everyone offering comments for this award presentation mentioned… an individual with the highest integrity.

This person wakes up every morning as much in love with this industry as was the case 30 years ago at the start of their floral career.

Early on, when the company our winner worked for opened a small division to focus on the emerging supermarket floral, they jumped at the opportunity to pursue unexplored territory. In the position of “salesperson,” our winner traveled all over the country knocking on doors and preaching the gospel of floral to produce buyers who, quite frankly, weren’t always enthused to be playing with flowers. In just a few years that company division climbed to be one of the top under this person’s leadership. Not surprisingly, our winner rose from salesperson to vice president and eventually to president.

Our winner helped build the floral industry from those early days when supermarkets were just trying to figure out how to sell flowers. She also paved the way to service mass markets with flowers from South America. I’ve repeatedly heard this person referred to as the supermarket floral’s ‘pioneer,’ a term I also hear she adamantly denies.

Our winner’s business parter said they opened their floral business with two goals in mind:

1) build a company they’d love to work at, and
2) grow the floral category through marketing.

In the dozen years since, that’s exactly what’s happened. Peers comment her company has the highest integrity — there’s that word again — and ethical relationship with its customers… and its customers’ customers, in turn. These qualities simply permeate our winner’s corporate culture.

And our winner’s love of flowers has also been a vehicle for service. Several years ago, in an effort to teach her daughter about the value of giving back, the mother and daughter began a community service project making bouquets at home and delivering them to area nursing homes. Today, the project is a non-profit organization called Blooming Hope, which continues to carry out its mission in California and Florida.

As a past Floral Marketer of the Year winner told us, ‘I find her focus on improving the lives of the elderly and sick with flowers is perfectly aligned with her company’s business desire to help get more flowers into the lives of more Americans every day. It’s truly inspiring.’

Another industry member said, ‘A true humanitarian. I have never known her to be self-serving. She’s always thinking of someone else.’

And still another said, ‘She always has led the industry forward with integrity at the core of her work. I’m proud to know her, and I’m a better leader because of the relationship.’

I think it’s safe to say we all are.”

Home
› Floral Marketer of the Year
SHARE
PRINT
EMAIL
FLORAL MARKETER OF THE YEAR ANNOUNCED FOR 2015
OCTOBER 24, 2015

Bonnie Armellini, owner of Gems Global, is PMA’s 2015 Floral Marketer of the Year.

Armellini was presented with the award by 2014 Floral Marketer of the Year Sam Ferrara at the Saturday, Oct. 24 Floral Networking Reception at Fresh Summit in Atlanta, Georgia.

Bonnie Armellini Wins Floral Marketer of the Year Award 2015

The following is a portion of Ferrara’s presentation:

“Our winner is an industry leader, an innovator and… something everyone offering comments for this award presentation mentioned… an individual with the highest integrity.

This person wakes up every morning as much in love with this industry as was the case 30 years ago at the start of their floral career.

Early on, when the company our winner worked for opened a small division to focus on the emerging supermarket floral, they jumped at the opportunity to pursue unexplored territory. In the position of “salesperson,” our winner traveled all over the country knocking on doors and preaching the gospel of floral to produce buyers who, quite frankly, weren’t always enthused to be playing with flowers. In just a few years that company division climbed to be one of the top under this person’s leadership. Not surprisingly, our winner rose from salesperson to vice president and eventually to president.

Our winner helped build the floral industry from those early days when supermarkets were just trying to figure out how to sell flowers. She also paved the way to service mass markets with flowers from South America. I’ve repeatedly heard this person referred to as the supermarket floral’s ‘pioneer,’ a term I also hear she adamantly denies.

Our winner’s business parter said they opened their floral business with two goals in mind:

1) build a company they’d love to work at, and
2) grow the floral category through marketing.

In the dozen years since, that’s exactly what’s happened. Peers comment her company has the highest integrity — there’s that word again — and ethical relationship with its customers… and its customers’ customers, in turn. These qualities simply permeate our winner’s corporate culture.

And our winner’s love of flowers has also been a vehicle for service. Several years ago, in an effort to teach her daughter about the value of giving back, the mother and daughter began a community service project making bouquets at home and delivering them to area nursing homes. Today, the project is a non-profit organization called Blooming Hope, which continues to carry out its mission in California and Florida.

As a past Floral Marketer of the Year winner told us, ‘I find her focus on improving the lives of the elderly and sick with flowers is perfectly aligned with her company’s business desire to help get more flowers into the lives of more Americans every day. It’s truly inspiring.’

Another industry member said, ‘A true humanitarian. I have never known her to be self-serving. She’s always thinking of someone else.’

And still another said, ‘She always has led the industry forward with integrity at the core of her work. I’m proud to know her, and I’m a better leader because of the relationship.’

I think it’s safe to say we all are.”

Home
› Floral Marketer of the Year
SHARE
PRINT
EMAIL
FLORAL MARKETER OF THE YEAR ANNOUNCED FOR 2015
OCTOBER 24, 2015

Bonnie Armellini, owner of Gems Global, is PMA’s 2015 Floral Marketer of the Year.

Armellini was presented with the award by 2014 Floral Marketer of the Year Sam Ferrara at the Saturday, Oct. 24 Floral Networking Reception at Fresh Summit in Atlanta, Georgia.

Bonnie Armellini Wins Floral Marketer of the Year Award 2015

The following is a portion of Ferrara’s presentation:

“Our winner is an industry leader, an innovator and… something everyone offering comments for this award presentation mentioned… an individual with the highest integrity.

This person wakes up every morning as much in love with this industry as was the case 30 years ago at the start of their floral career.

Early on, when the company our winner worked for opened a small division to focus on the emerging supermarket floral, they jumped at the opportunity to pursue unexplored territory. In the position of “salesperson,” our winner traveled all over the country knocking on doors and preaching the gospel of floral to produce buyers who, quite frankly, weren’t always enthused to be playing with flowers. In just a few years that company division climbed to be one of the top under this person’s leadership. Not surprisingly, our winner rose from salesperson to vice president and eventually to president.

Our winner helped build the floral industry from those early days when supermarkets were just trying to figure out how to sell flowers. She also paved the way to service mass markets with flowers from South America. I’ve repeatedly heard this person referred to as the supermarket floral’s ‘pioneer,’ a term I also hear she adamantly denies.

Our winner’s business parter said they opened their floral business with two goals in mind:

1) build a company they’d love to work at, and
2) grow the floral category through marketing.

In the dozen years since, that’s exactly what’s happened. Peers comment her company has the highest integrity — there’s that word again — and ethical relationship with its customers… and its customers’ customers, in turn. These qualities simply permeate our winner’s corporate culture.

And our winner’s love of flowers has also been a vehicle for service. Several years ago, in an effort to teach her daughter about the value of giving back, the mother and daughter began a community service project making bouquets at home and delivering them to area nursing homes. Today, the project is a non-profit organization called Blooming Hope, which continues to carry out its mission in California and Florida.

As a past Floral Marketer of the Year winner told us, ‘I find her focus on improving the lives of the elderly and sick with flowers is perfectly aligned with her company’s business desire to help get more flowers into the lives of more Americans every day. It’s truly inspiring.’

Another industry member said, ‘A true humanitarian. I have never known her to be self-serving. She’s always thinking of someone else.’

And still another said, ‘She always has led the industry forward with integrity at the core of her work. I’m proud to know her, and I’m a better leader because of the relationship.’

I think it’s safe to say we all are.”

http://www.pma.com/events/freshsummit/media/highlights

You must be logged in to post a comment.

Search

FB Like Box