“OUTSTANDINGLY POSITIVE MOOD” AT THE WORLD’S LEADING FAIR FOR HORTICULTURE, IPM ESSEN 2018
Attention Focused on Sales Concepts Oriented to Consumers and Trends
From January 23 to 26, IPM ESSEN was once more the top address for the international green sector. At Messe Essen, 1,564 exhibitors from 45 countries presented new products, strong sales concepts and innovative technology along the entire value added chain to the expert world. In this respect, the world’s leading fair for horticulture was able to chalk up an increase in visitors from abroad and more decision takers. The highlights included the visit of Her Royal Highness Princess Benedikte of Denmark within the framework of the partner country presentation of our Scandinavian neighbour as well as the appearance of the fashion designer Michael Michalsky on the Landgard booth.