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Prince and Prince examine Consumer Perceptions.

Prince and Prince examine Consumer Perceptions.

Attached is a new report that Prince & Prince (P&P) is releasing to the floral industry, “Consumer Perceptions of Floral Quality and Price and Their Impact on Satisfaction/ Purchasing Loyalty: Part I, Consumer Attribute Scores.”   The somewhat lengthy report contains a shorter executive summary.P&P-FloralQualityPrice-2015

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