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Disrupt or Be Disrupted: Welcome To The Disruption Revolution

Portions of an interesting interview:
“Technology becomes an enabler to facilitate the positive conditioning of the experience you want people to have.”- Brian Solis

“You will pay a premium for an experience. Some studies show as high as 15% more for a similar product if you believe you are going to get a better experience with it. So the value becomes something bigger than just the widget.”- Brian Solis
http://www.briansolis.com/2014/03/disrupt-disrupted-now-entering-disruption-revolution/

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