Login

NEWS posted by

SLOWFLOWERS.COM LAUNCHES AMERICAN FLOWERS WEEK

SLOWFLOWERS.COM LAUNCHES AMERICAN FLOWERS WEEK

Set for June 29-July 4, 2015

Inaugural campaign to promote American flowers, foliage and

SEATTLE, WA (June 25, 2015) – Slowflowers.com, the comprehensive online resource that

connects consumers with local, seasonal and sustainable flowers, announced today the first

Slowflowers.com creator Debra Prinzing has organized a week-long celebration of domestic

flowers to raise consumer awareness and unite America’s flower farmers with the U.S. floral

“At a time when 80 percent of the flowers sold in the U.S. are imported, I believe the moment is

right to focus attention on the beauty, quality, sustainability and economic impact of American-

Prinzing announced the project’s launch on June 24, 2015, during the one-hundredth episode

of the “Slow Flowers Podcast,” which she produces and hosts. She credited as her inspiration

the successful “British Flowers Week,” a similar campaign launched by London’s New Covent

Garden Flower Market in 2013.

“The goal of American Flowers Week is to engage the public, policymakers and the media in a

conversation about the origins of our flowers,” Prinzing said. “This advocacy effort is

intentionally timed to coincide with America’s Independence Day on July 4th, providing

florists, retailers, wholesalers and flower farmers a patriotic opportunity to promote American

American Flowers Week supporters can find more information and resources at a newly-

launched web site – americanflowersweek.com. Downloadable fact sheets, infographics and the

2015 American Flowers Week logo are available for growers and florists to use for their own

marketing and promotion efforts.

Prinzing has also created a Flickr Gallery of photography that showcases “50 States of

American Grown Flowers.” Slowflowers.com member farms and florists are invited to join the

group to upload and share images of the flowers grow and design. The group can be found at: 

https://www.flickr.com/groups/50statesofamericanflowers/ 

Participants are encouraged to use the social media hash-tag #Americanflowersweek to

help spread the word about this campaign across all platforms.

“I want American Flowers Week to be accessible and inclusive for everyone in the American

floral industry – for those growing and designing from Alabama to Wyoming and every state in

between,” Prinzing said. “The campaign highlights the amazing diversity of domestic flowers

available to the trade, to retailers and to the consumer.”

For more information, contact: Debra Prinzing, 206-769-8211

debra@debraprinzing.com

4 Comments

  • She need to stop quoting Amy Stewart

    • But it seems like Debra Prinzing and has the same ideas when it comes to publishing misinformation about imported flowers.

    • What I do not understand is the unwillingness of Colombian/ Ecuadorian growers or their flower promotion organizations to challenge these misleading articles with the editors who published them.

  • I am all for promoting American grown flowers but have a problem with doing this by publishing false information about imported flowers…..

    “America’s flower farmers adhere to U.S. labor and environmental regulations, so they are not able to compete on price alone in a marketplace where imported flowers are mostly grown in countries with cheaper labor and lower environmental standards,” Prinzing shares. “Where the American flower farm can compete is on freshness and quality. When you buy domestic, local and seasonal flowers, you’re helping support family farms, preserve farmland, stimulate economic development in rural areas and keep flowers safe for the humans who grow and design with them, not to mention your own family.”
    And now, back to flower porn … Still having daydreams of English roses or thinking about quitting your job to work in a greenhouse or nursery? First read Flower Confidential by Amy Stewart. You’ll learn about countries like Holland, Ecuador and Columbia with loose or no child labor laws—where roses are dipped in vats of chemical fungicides by low-paid workers and then shipped around the world so we can have a vase of flowers on our tables. That just doesn’t make sense. American flower farmers are hurting and struggling to survive. Educate yourself and then tell your friends to support our local growers. USA! USA!”
    http://slowflowers.com/article/field-to-vase-bring-back-the-american-flower-farms.html

You must be logged in to post a comment.

Search

FB Like Box