Welcome to the premiere of Floradecora
“For the first time, Floradecora took place parallel to Christmasworld as a new trade fair for fresh flowers and plants. More than 60 suppliers presented their products and concept solutions in Hall 11.1. Many thanks to all the exhibitors and visitors for this great and successful premiere of Floradecora!”
This is a Dutch based show held in Germany that is trying out a new way to get in front of the right buyers with the floral products and concepts. Christmas World is another one of those gigantic shows that require GPS tracking to find your way around the endless isles and halls. This show remains one of the best attended of all the many shows and this year they added Floradecora to the venue and I have some images of this event to share. Thanks to my colleagues in Europe that shared their photos with me.
Here is a quote from their website:
“Fresh flowers, plants and seasonal flower arrangements are becoming increasingly important in the retail trade as an addition to seasonal and festive decorations. With its innovative exhibition concept, the new order platform for immediately available cut flowers and ornamental plants picks up on this trend and creates the perfect link between fresh flowers and seasonal decorations.”
Just to add to your show experience this show takes place the same week as the IPM show in Essen Germany. The Europeans love their shows and the attendance seems to substantiate the investment from all sides.
The Floral world does really revolves around Holland and so I suggest these shows are worth watching if only through my lens.