Westbrook Floral Ltd. acquires Sierra Flower Trading Ltd.
Grimsby, Ontario, Canada (November 17, 2014) Westbrook Floral Ltd. today announced the acquisition of Sierra Flower Trading of Montreal, Quebec.
Westbrook, incorporated in 1959, is a pioneer in the Canadian and US floriculture industry. Beginning with 14,000 sq/ft of production supplying cut flowers to the wholesale trade, Westbrook has grown into a group of companies with a diverse business model which spans greenhouse growing operations, greenhouse and systems manufacturing, floral hard goods importing, Bouquet & Dish Garden manufacturing, traditional wholesaling and complete floral distribution to all market segments.
Sierra Flower Trading Ltd., incorporated in 1987, began as an importer of cut flowers and greens supplying the wholesale trade in Quebec. Sierra has expanded to become an integral piece of the cut flower supply chain in all of Central and Eastern Canada and has expanded with the Savoir Fleur division manufacturing and distributing bouquets to the Mass Markets. Sierra is well known on-line as the premium source for fresh flower information in North America through sierraflowerfinder.com.
Sierra Flower Trading and Savoir Fleur will continue to operate as a separate operating company led by COO, Shelley Fisher.
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For more information please contact:
P.J. Vermeer, President & CEO