As the last petals fade from the recent IFTF floral exhibition in Amsterdam I take this opportunity to bring you as close as possible without leaving your computer. This was…
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Author Archives: WillieeArmellini
Jim Hill And Dwight Haight Interview
Flowersandcents interviews Jim Hill and Dwight Haight of CFX fame .Jim and Dwight were some of the earliest importers into Miami when the industry just began. They were also one…
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Floral Endowment interview.
Renato Sogueco of Bloomnet/Floriology
Floraculture International Magazine
Steve Daum interview
Flowersandcents review of the SAF 2021 Convention, Orlando Fl.
As the petals fade from the 136th SAF convention, held this year in Orlando, allow me to reflect on my experience. Despite all the angst and indecision about, will there…
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International Floriculture Expo 2021 review.
International Floriculture Expo 2021 Miami Beach Florida. I Have now attended my second floral event since Covid decided to interrupt our lives. This Expo was the one postponed from last…
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Interview with JP Tola of Ecuatorian flower a boutique rose grower.
Mellano and Company interview
Mellano is a large California flower grower with four wholesale operations. I talk with Mike And Bob Mellano 3rd generation flower growers about their impressive operation.
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Floraculture International Magazine, September 21 edition
Click here for the latest edition. Please participate in this survey Have your say about sustainability where you work. What are you doing, or what more is there to do? …
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Interview with Continental Floral Greens
Flowersandcents.com caught up with FJ Trzuskowski VP of Sales at Continental Floral Greens. Find out where your greens come from.
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Flowersandcents interview with Adrian Parson of Helix
Flowersandcents.com interviews Adrian Parsons of Helix. Helix is a brand of waxflower grown in Australia, Kenya and the US. Find out more about this very cool crop in this short…
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Flowersandcents interview with Deliflor and Danziger
Flowersandcents.com along with New Bloom Solutions interviewed J.D. Lacuna of Deliflor and Ana Maria Ramirez of Danziger at the recent Wffsa conference in Miami These two commercial directors of their…
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Flowersandcents interviews Steve Dionne of Cal Flowers.
Steve Dionne Executive Director of Cal Flowers, an industry organization that represents many of the California Growers. We discuss Cal flowers and his recent involvement with Memorial Day Flowers.
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Floraculture Magazine for July, August
Latest Edition
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Flowersandcents interview with Caroline Marshall-Foster
This weeks interview is with Caroline Marshall-Foster, known for her work with London’s “Good Florist Guide” and The Florist Magazine. She is a dynamo and well versed in the UK…
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Interview with Armellini Logistics and Prime Floral
Here is an interview we conducted at the Wffsa Distribution Conference in Miami. The need for drivers is more challenging that ever before and it is causing many service issues….
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Flowesandcents interview with David Kaplan of Above all Flowers
David is someone with vast experience in floral and I call him the sourcing wizard. After 31 years as the head of Fall River Florist, a very large New England…
Read MoreWffsa Distribution Conference 2021 Doral Fla.
It’s Alive. We’re alive! Finally, the first flower show since the pandemic has been held and what a success and relief it was! Despite all the angst and indecision, the…
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