Örjan Hulshof speaks about the COVID-19 situation Article by Thursd With its roots anchored in more than 100 years of history, De Ruiter was originally founded as a grower, which has…
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Author Archives: WillieeArmellini
As the World turns
Greeting to all, As America simmers in its own toxic racial mess the floral world continues to rise. I am going to stay on the positive side while acknowledging that…
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Flowers of Colombia paid tribute to a New York Hospital
Flowers of Colombia paid tribute to a New York Hospital The International Flower Festival in New York praised the work of Elmhurst Hospital, one of the most active during the…
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Moving forward into Summer
Greetings to all; The boost in sales from Mother’s Day was a welcomed change to what was anticipated. Pent up demand coupled with some really great publicity really made the…
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Mother’s Day 2020 Results
Greetings to all; In keeping with my Floral Ship metaphor it appears that our mighty ship is afloat and steaming ahead. However, the ship is not moving fast enough for…
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Flooding in Kenya
SOLAI, Kenya (Reuters) – A dam on a commercial flower farm in Kenya’s Rift Valley burst after weeks of torrential rain, unleashing a “sea of water” that careered down a…
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Happy Mother’s Day
2020 will go down in history the strangest but, I suspect that things turned out better than expected. A few weeks ago we were not sure there would be a…
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Mother’s Day 2020
Our Mighty Floral Ship is once again floating but we are not yet full steam ahead.The Airlines are now having to re position aircraft into Bogota, Medellin and Quito. Since…
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Strange Times #7
I have struggled to find something worth your time to read. There is so much happening in so many places that it is not easy to make sense of it…
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Floraculture International Magazine
Florida Beauty Interview
https://www.miamiherald.com/news/business/article241861171.html
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Strange Times #6
Greetings to all: Our Floral Ship is still aground but flowers are finding their way off the ship.It appears we are stuck somewhere in the middle of trying to save…
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Update #5
Greetings to all: There is no sugar coating that is going to make the news any better but, here is what I know as of today. Wholesalers not located in…
Read MoreStrange times part IV
Greetings to all: Despite the obvious mess we are in, flowers are moving once again. The trucking companies are offering two days per week service and the demand…
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OceanView Flowers closes!
To Our Valued Customers, Floral Industry Partners & Friends! The COVID 19 pandemic has impacted all of us far more than we could have imagined just a few weeks ago….
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Florist in Detroit decided to do some good with the power of flowers
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A flowerman’s perspective.
It is easy to get caught up in the hysteria of the 24-hour news cycle, with “breaking news” flashes of closures of major events, but at this seemingly very dark…
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Buy flowers and plants
Good time to practice what we preach as an industry.
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Greenleaf Wholesale elects Mary Frances as COO
For Immediate Release CONTACT INFO: ROB SPIKOL rob.spikol@greenleafwholesale.com Houston, Texas: It is with great excitement that Greenleaf and the Greenleaf portfolio of companies announces the promotion of Mary Frances Bennett…
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AIPH Miami 2020
AIPH; The International Association of Horticultural Producers held its spring meeting here on Miami Beach in March. I was invited to attend, and I share my thoughts on the first…
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