Author Archives: WillieeArmellini

Full Name: Williee Armellini Website:
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Kenya News March 29, 2018 posted by WillieeArmellini

Kenya Africa

The next big adventure is Kenya for the IFTEX show in June. Interested? Are you a qualified north American buyer. Contact me if you are interested in going on the…

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NEWS March 28, 2018 posted by WillieeArmellini

Hydrangeas big and bigger

Colombia: Small hydrangea producers struggle to survive The production of hydrangeas in Colombia has been booming over the last years. They are mainly produced in the Eastern part of Antioquia…

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Hydrangeas big and bigger
NEWS March 28, 2018 posted by WillieeArmellini

Smoked Hydrangea wins Noviflora NEW Award

Smoked Hydrangea wins Noviflora NEW Award During the Sneak Preview Noviflora House Show ‘Floral Escape’ was the third time awarded the Noviflora NEW Award; a reward for the best novelty….

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PMA in the news March 1, 2018 posted by WillieeArmellini

PMA meets in Miami

Wednesday Feb 28 Miami PMA (Produce Marketing Association) The Floral Council of PMA held a meeting today with floral industry leaders to discuss a number of industry issues. PMA’s floral…

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IPM Essen Germany February 27, 2018 posted by WillieeArmellini

IPM essen news

“OUTSTANDINGLY POSITIVE MOOD” AT THE WORLD’S LEADING FAIR FOR HORTICULTURE, IPM ESSEN 2018 Attention Focused on Sales Concepts Oriented to Consumers and Trends From January 23 to 26, IPM ESSEN…

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NEWS February 5, 2018 posted by WillieeArmellini

Valentine’ s 2018 update

Ok things are in full swing however, there are some issues out there.   Weather is the biggest issue. As predicted the crops were bit late due to weather and…

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NEWS January 25, 2018 posted by WillieeArmellini

Valentine’s Day 2018

Here is your Valentine’s Day reality check.  Speaking with Importers it seems that pre-books are down slightly from years past signaling that wholesale buyers assume there will be ample product…

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NEWS January 22, 2018 posted by WillieeArmellini

TPIE 2018 Fort Lauderdale review

I took a trip to the TPIE show, Tropical Plant Industry Exhibition, on Wednesday and it looks to me like the Plant business is doing just fine. I did not…

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NEWS January 21, 2018 posted by WillieeArmellini

A Prince & Prince Market Report

    Release Date: January 18th, 2018   PRINCE & PRINCE FORECAST 44 MILLION U.S. HOUSEHOLDS TO MAKE FLORAL PURCHASES FOR VALENTINE’S DAY 2018 Note: This P&P consumer floral research…

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California Floral News January 9, 2018 posted by WillieeArmellini

Flower Farm Champion

Our Flowers Our Farmers About CCFC Industry Field Notes Field Notes CCFC Names ‘2017 Flower Farm Champion’ Wednesday, November 29, 2017 | by Christina Litchfield 46 Safeway’s Crystal Hedgpeth Honored for Blue Bucket…

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COLD January 4, 2018 posted by WillieeArmellini

Cold out there!

The cold weather has affected floral transport but the wheels keep on moving. Speaking with some of the carriers it seems the biggest issue is the unusual cold and icy…

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AFE video contest December 27, 2017 posted by WillieeArmellini

Video Contest

This link will take you to the AFE 10 video finalist.   These are really well done and hard to pick just one. Check it out!

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