Karri Mast

3262 Champions Drive, Wilmington, DE 19808 302-983-9065 KarriMast@gmail.com  

Career Summary

An enthusiastic achievement orientated professional with 14 years’ experience in mass-market floral industry. Effectively expanding network connections and introducing products persuasively. I believe teamwork, consistency and dedication build the most successful business relationships.

Expertise

Presentation Design and Proposal Development                Superior Complex Negotiation Skills Ability to Manage Multiple Projects                                         Analyzing Customer Needs and Goals New Product Planning Strategy                                                 Developing and strengthening relations

Work History

Nature’s Flowers (Merged with Sunshine Bouquet 9/2019)                                             1/21/19 – 11/15/19 Key Account Manager

• Develop proposals and quotations to client inquires and RFI’s;
• Account head and liaison between customer and internal teams ensuring clients requirements are met;
• Build and deepen relationships with customers to safeguard long-term success;
• Address and solve complex account issues in a timely manner to ensure complete client satisfaction.

  Delaware Valley Floral Group / FreshBlooms                                                                        2007 - 2019 Product Development Coordinator / National Account Manager

• Key part of leadership within the company during the process of product development and sales planning;
• Played vital role in analyzing trends, planning product strategy and taking into account customer demand, price, quality and availability before making a decision;
• Prepared and presented product marketing documents – Key features and product advantages;
• Assisted and trained sales team by providing education, coordinating farm presentations, developing sales tools, and promotion strategies;
• Sourced foreign markets; South America, Holland, Mexico, Costa Rica, Africa, Canada and USA;
• Expedited product orders and issue resolution in communication with vendors, buyers, sales team, and warehouse personnel;
• Negotiated quotations, volumes, and time scales;
• Established promotion strategies;

Karri Mast                                                                                                            page 2

• Developed and built effective customer and supplier relationships;
• Industry travel, farms tours, industry shows, and customer presentation meetings.

    Native Floral Group                                                                                                                         2005 - 2007 District Manager

• Led Northeast region managing floral kiosk business within retail environment;
• Headed recruitment of independent contractors to manage floral business;
• Developed team of floral associates to achieve established sales goals and customer service objectives;
• Conducted sales performance appraisals – Evaluated floral associates providing them feedback and development opportunities to increase retention and performance of floral associates;
• Trained floral associates with methods and techniques to increase sales and reduce shrink;
• Provided coaching, assisted and motivated team to deal with difficulties and problems
• Adapted to any changes in customer demands;
• Demonstrated an unwavering commitment to excellence in customer service;
• Collaborated with Operations Manager to control optimal inventory management.

  Interior Stylist by Karri                                                                                                         2002 - 2010 Certified Interior Refiner/ Self Employed   Homes for Living                                                                                                                               2000 - 2002 Director of Communications   Avon Products                                                                                                                                   1991 - 2000 District Sales Manager

Education

• Cuyahoga Community College – Business Management
• Rockhurst College – Completed Team Building and Effective Leadership Continuing Education.

Additional Qualifications

• PMA Fresh Summit Committee 2019 - 2021
• First Lady Luncheon Floral Design Team Volunteer 2018
• Delaware Valley Floral Group Leadership Training Committee 2013 - 2019
• California Cut Flower Commission Volunteer for 2016 Tournament of Rose Parade
• United Fresh Floral Advisory Board Member 2015