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We had a good Thanksgiving with moderate growth in sales, technically our best Thanksgiving ever. We basically spend no money on advertising. Instead we try to wow our customers with our product. We do have a large email following that we market to heavily and a very successful website.

Florists need to continually reinvent themselves. They need to start showing passion for their products and customers. Then good things will start to happen. newsletter offers a unique perspective on floral news. Interviews with the people that make the floral industry work.

You will only hear from me when there is news.