Sion is taking the next step with a new shareholder Hark Orchids B.V Add New Topic
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- March 12, 2020 at 10:42 am #20972WillieeArmelliniKeymaster
De Lier. March 12, 202
Sion is taking the next step with a new shareholder Hark Orchids B.V
As of March, Hark Orchids B.V. acquires 50% of the shares of Sion BV to jointly realise the global growth ambitions of both companies. With this step, the German orchid laboratory Hark and the Dutch Phalaenopsis breeder, Sion, intensify their long-term collaboration. By joining forces, both companies can optimally respond to individual customer requirements and innovative developments in the field of breeding and propagation
Hark and Sion joining forces
“Joining forces is a very logical step: the different specialties of the two companies complement each other perfectly and our companies have been working together for over 20 years,” said Sion owner, Eric Moor. “Hark is known for its high-quality laboratory propagation and Sion for its distinctive breeding and sales and marketing activities. By combining our skills and coordinating our processes, we can respond even better to individual customer requirements. As a result of the more intensive cooperation, we can also respond faster to market developments. Joining forces is a strategic step in further international growth and with a young generation on board, the continuity of Sion is also guaranteed.” The management of Sion continues to consist of Eric Moor and Ewout van den Dool.
Improved solution for customers worldwide
“Hark’s participation in Sion provides our customers with numerous benefits. Both companies will continue to concentrate on their individual strengths and roles. Hark remains focused on its core activity as an independent in-vitro laboratory for breeders and young plant growers worldwide. Sion’s primary focus continues to be the breeding, cultivation and marketing of young plants and cups. And thanks to Hark’s involvement, we can offer customers a superb platform with outstanding lab quality for their genetics, supported by Sion’s global marketing and sales organisation. The extensive range means that Sion’s customers can select the most suitable assortment for themselves,” says Oliver Borrmann, Managing Director of Hark Orchideen
Sion is one of the top 3 international breeders of Phalaenopsis. The company breeds and grows young plants for its global clientele at locations in the Netherlands and Brazil. Sion is known for the wide and unique assortment, which is constantly being expanded with new varieties. In addition, the company introduces the latest varieties and the latest consumer trends in the “Sion Trend Lab” year-round to inspire the grower to continuously improve the Phalaenopsis
Hark Orchids B.V. is a Dutch holding company of the Hark family from Lippstadt in Westphalia. The family has laboratories in Germany and the United States. The Hark group, currently managed by the fourth generation, has been the go-to business for in-vitro propagation of the highest quality orchids for over 50 years. Its key to success lies in daily working with specially developed nutrient media recipes in the Hark Safety Cup, together with processes controlled by an experienced management team in high-tech laboratories and climate cells. Generations of professional orchid growers and breeders from all over the world have relied on the quality, efficiency and dependable production of Hark’s young propagation materials
Note for editors, not for publication:
Want to know more? Please contact Ewout van den Dool (Managing Director Sion)
+31 (0)6 30 05 97 80 | firstname.lastname@example.org
Image caption: Sion management team (Eric Moor, second from left and Ewout van den Dool, right) welcome Hark Orchids B.V. (Oliver Borrmann, left and Anja Borrmann-Hark, middle and Jörn Winkelmann, second from right) as a new shareholder.
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