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    Aliso Viejo, CA 92656
    (714) 262-2487 • Cheri.D.Pinkerton@gmail.com


    Significant experience and a record of accomplishments provide excellent qualifications in FLORAL PURCHASING AND MASS MARKET SALES Commands outstanding communication and interpersonal skills, quickly developing an effective rapport with co-workers, management, clients and vendors. Work well independently or as part of a cooperative team effort. Utilize well-developed multi-tasking talents to direct all stages of large projects. Deliver history of integrity and reliability.

    Key Strengths Include:
    • Extensive background mentoring management personnel and supervising all levels of employees.
    • Widespread experience managing budgets, P&L responsibilities and purchasing decisions.
    • Emphasis quality customer service in all work, resulting in significant repeat and referral business.
    • Specialize in developing and enhancing long-term relationships with customers and vendors.
    • Custom Product/Inventory Database\MRP System
    • Word • Excel • Outlook Explorer Windows/ XP


    Holland Flower Market – Vernon, CA
    Account Manager – (1- 2018 to present)

    • Business development in Southern California. Prospecting on retail mass markets. Sales exceeding $2.5 mil.
    • Identifying new customers, qualifying sales leads, setting up new customers, ensuring customer satisfaction with the products received.
    • Providing added value to customer, as a partner, by keeping them up on industry trends, presenting items/programs, being proactive on their cycles of purchasing, promoting economic solutions, and selling for the long term with trials.
    • Travel for trade shows and customer visits.

    Think Physical Therapy – Tustin – CA
    Manager (9-2011 to 1-2018

    • Provide daily administrative support to the owner and CEO.
    • Monitor various duties at the front reception desk, including: greeting patients, routing incoming calls, schedule physical therapy appointments
    • Greet customers who walk in and build relationships with existing and potential clients and patients.
    • Schedule and perform new member orientation sessions. Assessments and re-assessments
    • Maintain client and patient records, following up on members and patients to maximize retention

    Aliso Viejo, CA 92656
    (714) 262-2487 • Cheri.D.Pinkerton@gmail.com

    Gelson’s Markets – Corporate Headquarters – City of Commerce, CA
    District Supervisor /Floral Buyer (2007 to 9-2011)

    • Oversaw a district of 4 separate managers running departments of this high-end retail chain.
    • Interviewed, hired and trained managers in merchandising, sales, and customer service and inventory policies/procedures.
    • Conducted physical inspections of stores and evaluated employees.
    • Handled personnel issues, resolving problems that affected efficiency and productivity.

    Accomplishments: Simultaneously served as sole buyer, completing all of the duties listed below:

    Gelson’s Markets – Corporate Headquarters – City of Commerce, CA
    Floral Buyer (3-1998 to 9-2011)

    • Managed all aspects of floral buying for all of the company’s stores. Prospected for vendors and distributors, and negotiated terms and contracts. Forecast seasonal fluctuations and coordinated scheduling/distribution to meet marketing campaigns.
    • Analyzed sales, gross profit, inventory, labor and shrink reports. Developed purchasing strategies to ensure maximum inventory levels and sales. Created distribution plans to accurately transport product from the distribution center to all 18 stores. Input buying plans into computer database.
    • Generated purchase orders. Verified incoming shipments and PO’s. Handled credits or incorrect orders. Reduced and eliminated obsolete/excess inventory. Collaborated with produce department on mutual goals. Participated in industry events and functions, as well as charity events.

    Accomplishments: Purchased over 2000 SKU’s, supporting sales of over $2 million. Planned and coordinated store re-openings. Minimized shrinkage through effectively monitoring product availability, lead time and capacity. Ensured floral drivers’ schedules adhered to union regulations.

    Gelson’s Markets – Newport Beach – CA
    Floral Manager – Newport Beach Branch – Newport Beach, CA (1996 to 3-1998)

    • Directed daily operations in the store’s floral department.
    • Hired, trained and scheduled up to 12 sales associates. Handled inventory control of flowers and merchandise. Rotated stock, created displays and made some purchasing decisions.
    • Arranged all aspects of floral sales for weddings, funerals, parties and other special events. Wrote up customer orders and arranged transportation.

    Accomplishments: Led store to #1 ranking in sales out of 18 stores. Participated in store remodel. Promoted from Assistant Floral Manager (1994 to 1996) and Floral Clerk (6-1990 to 1994).

    Multiple Seminars in Management, Marketing, Purchasing, Sales and Quality Control
    References: Available upon Request

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