Exporting to Europe through e-commerce: the case of CBI’s support to tropical fl

[WillieeArmellini]

09 January 2017 Colombia Cut Flowers and Foliage
The Centre for the Promotion of Imports from developing countries (CBI), is part of the Netherlands Enterprise Agency and is funded by the Netherlands Ministry of Foreign Affairs, and is currently implementing its country programme for Colombia. This programme runs from 2014 to 2018 and aims to position 6 selected Colombian export sectors firmly in the European market, and in particular contribute to € 13,75 million worth of additional European exports for some 60 participating companies.

The programme consists of 6 separate projects for different sectors of which Tropical Flowers, Foliage and Hydrangeas (TFF) is one. This sector was pre-selected together with our project partner PROCOLOMBIA and analysed in depth through a Value Chain Analysis (VCA). In 2014, 11 Colombian Small and Medium-sized Enterprises (SMEs) were selected to participate in the export coaching programme through which CBI supports them in their preparation for the European market. In this project, we also work together with the Colombian flower association Asocolflores and we try to connect the companies to European importers.

read more: https://www.cbi.eu/news/exporting-europe-through-e-commerce-case-cbi%E2%80%99s-support-tropical-flower-smes-colombia/

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