FleuraMetz collaborates successfully on fairytale wedding

[WillieeArmellini]

A glamorous fairytale wedding is being celebrated in India, for which more than 200,000 stems of flowers have been ordered. Before the festivities could start growers, logistics staff and flower arrangers collaborated closely to decorate the beautiful venue.

Over 200,000 stems
Thanks to a perfect collaboration between FleuraMetz’s sales, logistics and purchasing divisions as well as its Preferred Suppliers the flower arrangers were able to amaze the wedding guests with a genuine festival of flowers. It was quite a logistics puzzle to ship 120,000 Vanda orchids, 50,000 hydrangeas, 9,000 stems of moth orchids, 8,000 calla lilies, 7,000 peonies and numerous other stems of flowers such as Hellebore, stocks and Thlaspi Green Bells so that they would arrive in India fresh, intact and at the same time. Two entire aircraft were dedicated exclusively to delivering 20,000 kilos of flowers directly from the Netherlands and 5,000 directly from South America.

Successful together
Thanks to the help of our Preferred Suppliers, the airlines, and the logistics flexibility and experience of our partners and colleagues it was a grand success! It was a remarkable feat of collaboration, in which we were able to provide the flowers for the wedding, quickly and in a perfectly fresh condition, thanks to the following Preferred Suppliers: Leo van der Helm (The Netherlands), Valley Springs (Colombia), Jenny Flowers (Colombia), De Haas Growing (The Netherlands), Anco Pure Vanda (The Netherlands), Del Golfo (Italy), Aviv (Israel), Ichtus Flowers (The Netherlands) and Montana Lisianthus (The Netherlands).

The FleuraMetz group is a distributor of flowers, plants and accessories as well as a provider of services and information. The group’s annual turnover amounts to approximately 400 million euros. A workforce of around 1,400 people are employed at FleuraMetz worldwide.

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