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    NEWS RELEASE

    UK’S ROYAL HORTICULTURAL SOCIETY’S BAN OF FOAM HELPS PAVE WAY FOR ECO-FRIENDLY ALTERNATIVE TO EXPAND TO AFRICA’S FLOWER INDUSTRY.

     SOUTH AFRICA FLOWER INDUSTRY GETS – FLORAGUPPY – A GAME CHANGING ALTERNATIVE TO FLORAL FOAM FROM NORTH AMERICA FOR FLORISTS SEEKING WAYS TO PROTECT THE PLANET.  

    CAPE TOWN, South Africa.  Africa’s growing floral industry is getting the first eco-friendly alternative in 65 years to an industry staple, green floral foam. The product, called the FloraGUPPY, has created a buzz in the industry as a replacement for foam and been praised by trade magazines in the UK, Europe, the USA and Canada.

    FloraGUPPY inventor, James Wong of Vancouver, Canada, says, “We’re extremely pleased to be able to offer the flower industry in Africa a product for florists seeking ways to protect the planet. We have agreed to have a Cape Town floral company which shares our interest in sustainability – Mabel M. Florals – represent us.”  Three countries in East Africa led by Kenya are important flower growing companies.

    The FloraGUPPY has received considerable industry as florists, flower associations like the UK’s Royal Horticultural Society (RHS) choose alternatives to foam. The RHS has banned floral foam was all its flower shows including the world’s most influential flower show held at Chelsea and attended by the Royal family.

    The FloraGUPPY is creating rave reviews in London, New York, LA, Hong Kong, Melbourne and other global centres among florists concerned about the planet. The game-changing ‘FloraGUPPY’ has become an overnight sensation at consumer and trade flower shows. Schools teaching floristry in Europe and the U.S have made it a teaching module.

    On the face of it, it looks like nothing more than a plastic sphere with 58 holes of various sizes.  So, what’s so great about the FloraGUPPY?  Just that it’s a new, revolutionary, eco-friendly alternative to floral foam. When foam was first introduced in 1954 it was regarded as a marvellous and useful innovation and became a valuable staple.

    Some of the world’s renown florists such as Royal Florist Shane Connolly along with floral magazines have been calling for a foam ban. One of the UK’s major publishers responsible for the BBC’s floral magazine called for a foam ban in its newest publication, The Flower Patch.  The magazine calls the FloraGUPPY, “…clever…”and praises it in a section headlined: “Say Goodbye to Floral Foam.”

    Florists everywhere are looking to the FloraGUPPY as a great replacement. The UK’s Flower Arranger magazine, the official publication of NAFAS (the National Association of Flower Arrangement Societies) recommends it in the magazine’s 2019/2020 Winter issue.   Canada’s Ontario Gardener magazine, referring to the FloraGUPPY, writes, “It’s a simple design whose time has come.” Austria’s leading floral magazine,  Gardener + Florist has featured it along with FlowersandCents and FloralDaily.  One of the UK’s oldest floral magazines – The Florist – says “New Eco-Friendly flower product gains popularity” and “…has become a teaching module at some flower schools.”  In America, GreenPROFIT magazine described it this way, “saves time/money and the environment.”  And social media has also taken note of it.  Alexandria, Virginia florist Michaela Gosar has mentioned the FloraGUPPY to her 45,000 followers.

    One florist called it the modern ‘post-it note of the floral industry’. It’s light, multi-functional and reusable.  Wong says florists concerned about the future of the planet who are shifting away from floral foam are embracing the FloraGUPPY like other people embracing electric cars and smart phones. “I share their concern. I wanted to make a difference and I’m pleased to offer them something that is reusable, recyclable and eco-friendly.”

    It’s a hit with eco-minded florists at a time when magazines and newspapers

    are running headlines like this one in the Times of London: “Florists are Ditching Plastic Floral Foam for Eco Alternatives.”  Some of their social media comments regarding the FloraGUPPY include: “The flowers last longer than in foam…and I don’t feel guilty by using it.”  “My clients are…happy that we are an Eco-friendly florist….”    “… here in Italy we have started to use the GUPPY for the health of our planet.”  “…hope we will see more options for environmentally conscious florists.”  “Time is up!!!!!!!!  We are all guilty for our planet.”  “…floraguppy is the present and the future for the industry of flower!!!”

    His product has caught oSyndicated Sitesn with florists over the globe who comment: “Clever Invention”, “Awesome”, “Game-changer”, “Best invention ever!”   Many florists say it saves them time and money and frees them from cuts. One wrote; “No more cuts from chicken wire.”  Another wrote, “Oh God, I’ve been trying to make a round ball with chicken wire and it always ends in blood letting…”

    The ‘FloraGUPPY has been used by Helen Chambers – one of six floral ‘designers’ invited to show at the Covent Gardens during the 2019 British Flowers Week.  Helen used a bagful of FloraGUPPIES for her elaborate displayy which was viewed by Camilla, Duchess of Cornwall, who crowned the winner.

    The game-changing FloraGUPPY is versatile, comes as two interlocking halves, can be molded in warm water and can be used for fresh cut, silk, paper craft and specialty plants like orchids.

     

    Media Contact:                                                              http://www.floraguppy.com

    Warren Michaels

    FloraGUPPY

    Vancouver, Canada

    email: wmichaels2012@gmail.com;

    warren@floraguppy.com;

    cell: 780-977-8261

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