Floral Marketplace, rousing reception on horizon at Fresh Summit

[WillieeArmellini]

The 2018 Fresh Summit Convention & Expo is the hottest ticket of the year for the mass-market floral community. The floral lineup in Orlando, Florida, Oct. 18-20 features more than 130 exhibitors in the new Floral Marketplace, more than 80 confirmed floral buyers to date, a Floral “Flamingle” Reception, inspirational Forums for the Future speakers, and more.

Fresh Summit is where the entire floral supply chain that supports the U.S. retail market meets to buy, sell, network – and have fun! And this year’s event promises more of all the above. 

Floral buyers, sellers, breeders and growers will come together in an expanded show-within-a-show Floral Marketplace located in a dedicated area on the right side of the Fresh Summit show floor. Floral floor space has increased by 10,000 square feet over previous years.

Fresh Summit provides an opportunity for those across the mass-market floral supply chain to see what’s new and what’s next. Breeders and growers interested in entering or expanding in the U.S. floral retail market have an opportunity to connect with buyers.

The Floral Marketplace includes 35 new exhibitors, and the Floral Fresh Ideas Showcase features innovative floral products and services. At the center of the Floral Marketplace is a lounge, which will provide a dedicated area for floral buyers as well as space for attendees to network, recharge and conduct business.

On Friday night, Oct. 19, the floral community is invited to the Flamingle Reception to enjoy food, drinks, entertainment, and networking with movers and shakers. The 2019 Floral Marketer of the Year Award, which honors lifetime efforts to advance and improve the mass-market floral industry, will be presented at the reception.

 

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