Hasfarm and FleuraMetz start Joint Venture in China

[WillieeArmellini]

Hasfarm and FleuraMetz start Joint Venture in China

Vision: Strong Partnerships
Hasfarm and FleuraMetz share the vision that solid partnerships and trust between wholesalers and florists on one side and distributors and producers on the other is the optimal way to develop the floricultural industry.

Strategy: B2B and B2B+
By combining products from Hasfarm’s Asian farms with products from FleuraMetz’ Preferred Suppliers in Europe, South-America and Africa, Hasfarm FleuraMetz is able to be the complete B2B-partner for Chinese florists and wholesalers. As a B2B+ Strategy, the Joint Venture will, besides a unique product range, offer exclusive IT and Marketing Services to selected long-term wholesale partners all over China.

Start
Hasfarm FleuraMetz Flowers Ltd. will start in July and operate from their Shanghai distribution center. From July 12^th until July 14^th the new Joint Venture will present itself at the Kunming International Flower Expo of China.

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