It is estimated that for the African flower exporters, particularly those in Kenya, one of the world’s largest exporter of cut roses, the cost of logistics is anywhere between 40 to 60 percent of the total cost. This is humongous. Growers and flower exporters in Kenya want a solution to reduce the cost of freight.
At the first ever Flower Logistics Africa conference that just concluded in Nairobi, the key takeaway was to collaborate with every stakeholder in the flower supply value chain to reduce cost, improve efficiencies of flower transport and make Kenya a global flower power that sets global benchmarks in production, transportation and distribution.
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