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    news +++ Floradecora

    Floradecora 2018: marketplace for new business contacts

    New: virtual tour brings to life innovative trade fair for fresh flowers, decorative plants and flower arrangements

    After the successful premiere of Floradecora, the innovative trade-fair concept is to be extended and will be held again alongside Christmasworld in 2018. “Not only have we met the current need for more fresh greenery and convenience products across all types of retail and wholesale, we have also awakened it. That is why we are now concerned to build purposefully on the strengths of Floradecora as a marketplace that provides new contacts and business ideas for all market participants,” explains Eva Olbrich, Director of Floradecora and Christmasworld at Messe Frankfurt Exhibition GmbH. According to a visitor poll, 92 percent of the trade visitors achieved their targets for the show. 70 percent are top decision makers for purchasing and sourcing. Accordingly, exhibitors, too, were suitably satisfied by the quality of the visitors and the number of new contacts. “These are outstanding figures for a first event and a perfect springboard for further growth,” adds the Director, Ms. Olbrich. At the moment, exhibitors can still take advantage of the early-bird rate for early bookings until 13 April 2017 and thus not only save money but also be sure of reserving an attractive stand location within the various ‘Flower Circles’, early on.

    Those, who would like to take a closer look at this innovative concept, can now do so by taking the virtual tour through Hall 11.1.

    The 360° tour of Floradecora 2017, to be found at provides, moreover, information about the portfolio offered by each exhibitor, including details of the relevant contact person. “This extends the experience of visiting the trade fair and makes for more intensive follow-up work after the show. Exhibitors can, for instance, take advantage of this service in their customer communications relating to the up-coming event,” says Till Müller, Managing Director of the Nexpics agency, who have been specially commissioned by Messe Frankfurt.

    Note for journalists:
    You will find further information and high-resolution photographs at and

    Floradecora: The freshest way in floral business
    The new Floradecora trade fair, specifically designed for placing and taking orders, offers, from 26 to 29 January 2018, fresh flowers that are immediately available. Decorative plants and flower arrangements for seasonal decoration – at the ideal time at the beginning of the year, at the heart of the most lucrative market for flower sales in Europe. The innovative trade fair concept focuses on fresh produce and, via an intuitive process for selecting the relevant products, leads professional buyers to suitable flower and plant growers and producers, flower wholesalers, importers and exporters, marketing associations and cooperatives, as well as suppliers of ceramic items for the floristry industry. At Floradecora’s premiere in 2017, 67 suppliers reached out to more than 10,700 specialist and professional buyers who attended the three parallel trade fairs Christmasworld, Paperworld and Creativeworld.

    Christmasworld: Seasonal Decoration at its best
    Christmasworld is the world’s most important order venue for the international decoration and festive articles sector. Held annually in Frankfurt, it presents the latest products and trends for all festivities of the year and provides innovative concept ideas for decorating large-scale and outdoor areas for the wholesale and retail trades, shopping centres, DIY markets and the green sector. The last event was attended by 1,061 exhibitors from 42 countries and over 43,200 visitors from 110 countries (including Floradecora). Christmasworld is characterised by the complete spectrum of festive decorations while a wide-ranging complementary programme with Trend Show, special exhibitions, events and expert lectures is a valuable and informative source of supplementary inspiration for everyday business life in the sector. Next event: 26 to 30 January 2018.

    Background information on Messe Frankfurt
    Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With some 2,400 employees at 30 locations, the company generates annual sales of over €640 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
    With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). Further information on the company can be found at:

    <-----------end of press information ------------->

    Dear Ladies and Gentlemen,

    Kindly note, that this press text is only available in English and German. Enclosed you will find a photo.

    Caption: How about getting some first-hand experience of the show, together with additional information about individual exhibitors at Floradecora? You can now enjoy a direct virtual experience of this innovative trade fair, specifically aimed at placing and taking orders for fresh flowers and decorative plants, at:

    Best regards
    your press team Floradecora

    Nadine Pölzl
    Messe Frankfurt Exhibtion GmbH
    Marketingkommunikation Konsumgütermessen /
    Marketing Communication Consumer Goods
    Ludwig-Erhard-Anlage 1
    60327 Frankfurt am Main
    Deutschland / Germany
    Telefon / phone: +49 69 7575- 6394
    Telefax / fax: +49 69 7575-5801

    Wolfgang Marzin (Vorsitzender)
    Detlef Braun und Uwe Behm

    Amtsgericht Frankfurt am Main HRB 58331

    Save the dates:
    Christmasworld 26. – 30.1.2018
    Floradecora 26. – 29.1.2018
    Paperworld 27. – 30.1.2018
    Creativeworld 27. – 30.1.2018

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