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    AvatarWillieeArmellini
    Keymaster

    Attached is our 2020 Valentine’s Day market projection.   We predict more buyers . . . but a tad lower on overall spending due to shifts in shopping the various channels. . . from florists to all others!   It appears the younger buyers are LESS channel loyal. . . and  also use more channels.   But is it “them”? . . . or “us” ? . . . as we now market flowers virtually everywhere!

    Unfortunately,  we do not have a surveyed year when VD hit on a Friday . . . so we really have no consumer data to address that issue.  However . . . if the weather is calm . . . with no storms. . . and with reminder signage in-store . . . and what smartphone won’t let you know its Valentine’s Day? . . sales could reach their potential.  The weather forecast for Columbus on the 10th.  .  . about one week from now .  .  . is cloudy, mid 40’s . .  40% chance of rain . . . mild winds from the south. . . not sure

    P&P-VD-MarketReport2020

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