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    Society of American Florists New Release
    Contact: Jenny Scala
    Derek Woodruff, AIFD, PFCI
    Here’s a new reality you deal with every day: Customers who spend hours on Instagram want the latest and greatest in design. How can you clear the noise and position yourself as their go-to expert?
    “Show, don’t tell,” is the mantra of Derek Woodruff, AIFD, PFCI, owner of Floral Underground in Traverse City, Michigan, who will present trends and ideas from the International Floral Distributors’ Flower Trends Forecast in September during SAF Amelia Island 2019, the Society of American Florists’ 135th annual convention. Read more >>
    “It’s a great opportunity for community interaction,” said Jamie Kitz of Sakata Seed America about Petal it Forward. “Take your most energetic people who smile a lot and who aren’t afraid to approach people.”
    With this year’s Petal It Forward date set for Oct. 23, growers and breeders say planning ahead leads to a successful event and a meaningful experience about the power of flowers for staff.
    For Sakata Seed America, Petal It Forward resonates with its mission statement, “To contribute sustainably to the betterment of life and culture of people around the world,” said Jamie Kitz, a key account sales manager and corporate citizenship specialist for the breeder of ornamental and vegetable seeds and plants. Last year, Sakata partnered with grower Kitayama Brothers who provided and bundled 250 bouquets and helped hand out the flowers in downtown Monterey, even taking some to a retirement home. Read more >>
    Looking to convert more wedding and event clients from your website? Then check out the latest session in the Society of American Florists’ WebBlast library.
    In the SAF WebBlast “Small Web Fixes, Big Results — Part 1: Increase Floral Event Business,” Ryan O’Neil, PFCI, CEO and founder of Curate, recommends three website tweaks that will improve user experience and lead to more booked events.
    During the 20-minute SAF WebBlast, which included an additional 10 minutes of Q&A, O’Neil revealed common mistakes florists make in web strategy and simple changes to verbiage that can lead to dramatic sales results, with several examples of florists who successfully engage clients online.
    SAF WebBlasts are exclusive free perks for members. Participate in the next SAF WebBlast live on Aug. 14 at 2 p.m. (Eastern) when Timm McIntyre with FTD presents “Small Web Fixes, Big Results — Part 2: 3 Tips to Get More Pay-Per-Click Traffic Without Spending More.” Read more >>
    About SAF
    The Society of American Florists is the only national trade association that represents all segments of the U.S. floral industry. SAF provides government advocacy, education and marketing advice; and connects industry members who want to learn, share ideas and grow; helps the industry recruit and retain talent; and provides guidance to the industry to prepare for and navigate the future. The association was chartered by an act of Congress in 1884. To learn more about SAF or to join, visit


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