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    As Jenny Behlings, AAF, AIFD, PFCI, SDCF, listened to the Kick-Off address at SAF Palm Springs 2018, one phrase piqued her interest: “workplace culture.” Like many floral industry members, Behlings wanted to find new ways to attract young talent. The morning’s presentation by HR expert Jamie Notter created a lightbulb moment for the retailer, along with clear takeaways.

    “I wasn’t really familiar with that term [workplace culture] as a concept,” said Behlings, the owner of Jenny’s Floral in Custer, South Dakota. “But when I got back home, I asked my one employee, who happens to be a Millennial, what she thought the culture was in our shop. What struck me was she knew exactly what I was talking about right away. That let me know that ‘workplace culture’ is a buzzword that we need to be more aware of if we want to hire and keep younger workers.”

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