How has business been for the first and second quarters of 2018? For the 208 industry members who weighed in on the Society of American Florists’ latest economic survey, the news is good, but the celebrations are tempered.
Forty-eight percent of respondents to the SAF survey classified business as “good.” Thirty-one percent said it was “OK.” About 12 percent classified it as “excellent.” Meanwhile about 6 percent said business was “poor” and less than 3 percent said it was “terrible.” Fifty-two percent of respondents said they are optimistic about 2018 sales, as compared to 2017 returns.
The survey, mailed on July 22, 2018, had a response rate of 8.9 percent.
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