Three weeks after teams of ambassadors representing the Society of American Florists stormed the west coast in a vintage VW Bus (“The Flower Power Mobile”), delighting unsuspecting passersby with free bouquets to demonstrate flowers’ stress-busting powers, the feel good initiative has remained in the spotlight, thanks in large part to social media.
The #StressLess Tour, which traveled from San Francisco to Portland, Oregon to Seattle, offered a creative take on the scientific study out of the University of North Florida that SAF commissioned last year. “These study findings, which resonate so well with consumers, provided the perfect opportunity for SAF to capitalize on the trend of ‘experiential marketing,’ by doing something memorable to attract attention, and which dovetailed with April’s designation as Stress Awareness Month,” said SAF Vice President of Marketing Jennifer Sparks.
.
