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    Karri Mast

    3262 Champions Drive, Wilmington, DE 19808




    Career Summary

    An enthusiastic achievement orientated professional with 14 years’ experience in mass-market floral industry. Effectively expanding network connections and introducing products persuasively. I believe teamwork, consistency and dedication build the most successful business relationships.


    Presentation Design and Proposal Development                Superior Complex Negotiation Skills

    Ability to Manage Multiple Projects                                         Analyzing Customer Needs and Goals

    New Product Planning Strategy                                                 Developing and strengthening relations

    Work History

    Nature’s Flowers (Merged with Sunshine Bouquet 9/2019)                                             1/21/19 – 11/15/19

    Key Account Manager

    • Develop proposals and quotations to client inquires and RFI’s;
    • Account head and liaison between customer and internal teams ensuring clients requirements are met;
    • Build and deepen relationships with customers to safeguard long-term success;
    • Address and solve complex account issues in a timely manner to ensure complete client satisfaction.


    Delaware Valley Floral Group / FreshBlooms                                                                        2007 – 2019

    Product Development Coordinator / National Account Manager

    • Key part of leadership within the company during the process of product development and sales planning;
    • Played vital role in analyzing trends, planning product strategy and taking into account customer demand, price, quality and availability before making a decision;
    • Prepared and presented product marketing documents – Key features and product advantages;
    • Assisted and trained sales team by providing education, coordinating farm presentations, developing sales tools, and promotion strategies;
    • Sourced foreign markets; South America, Holland, Mexico, Costa Rica, Africa, Canada and USA;
    • Expedited product orders and issue resolution in communication with vendors, buyers, sales team, and warehouse personnel;
    • Negotiated quotations, volumes, and time scales;
    • Established promotion strategies;

    Karri Mast                                                                                                            page 2

    • Developed and built effective customer and supplier relationships;
    • Industry travel, farms tours, industry shows, and customer presentation meetings.



    Native Floral Group                                                                                                                         2005 – 2007

    District Manager

    • Led Northeast region managing floral kiosk business within retail environment;
    • Headed recruitment of independent contractors to manage floral business;
    • Developed team of floral associates to achieve established sales goals and customer service objectives;
    • Conducted sales performance appraisals – Evaluated floral associates providing them feedback and development opportunities to increase retention and performance of floral associates;
    • Trained floral associates with methods and techniques to increase sales and reduce shrink;
    • Provided coaching, assisted and motivated team to deal with difficulties and problems
    • Adapted to any changes in customer demands;
    • Demonstrated an unwavering commitment to excellence in customer service;
    • Collaborated with Operations Manager to control optimal inventory management.


    Interior Stylist by Karri                                                                                                         2002 – 2010

    Certified Interior Refiner/ Self Employed


    Homes for Living                                                                                                                               2000 – 2002

    Director of Communications


    Avon Products                                                                                                                                   1991 – 2000

    District Sales Manager


    • Cuyahoga Community College – Business Management
    • Rockhurst College – Completed Team Building and Effective Leadership Continuing Education.

    Additional Qualifications

    • PMA Fresh Summit Committee 2019 – 2021
    • First Lady Luncheon Floral Design Team Volunteer 2018
    • Delaware Valley Floral Group Leadership Training Committee 2013 – 2019
    • California Cut Flower Commission Volunteer for 2016 Tournament of Rose Parade
    • United Fresh Floral Advisory Board Member 2015




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