US florists look forward to Valentine’s Day Add New Topic
Tagged: valentines day flowers
- January 17, 2017 at 3:11 pm #15513WillieeArmelliniKeymaster
US florists look forward to Valentine’s Day
More than 90 percent of florists surveyed by the Society of American Florists expect higher sales on Valentine’s Day this year, when the holiday falls on a Tuesday, compared to last year’s holiday, which fell on a Sunday and during a long weekend.
Last year, two-thirds of respondents saw sales drop compared to 2015 (when the holiday fell on a Saturday).
Respondents said they plan to charge, on average, $62 for a dozen long-stemmed unarranged roses and $82 for a dozen long-stemmed arranged roses.
That’s about on par with last year, when surveyed florists reported charging about $65 on average for a dozen long-stemmed unarranged roses and $83 for a dozen long-stemmed arranged roses.
This year, nearly 70 percent of florists plan to market Valentine’s Day flowers and gifts as a workplace surprise.
Other popular messages respondents plan to include in promotions:
· Flowers make people happy (as proven by research), 44 percent
· Deals and special offers, 32 percent
· Flowers as “affordable luxuries,” 29 percent
· Flowers as a complement to romantic dinners/weekend getaways, 14 percent
· Flowers as a “green alternative” to other gift choices, 5 percent
In write-in responses, florists noted plans to partner with other local businesses for Valentine’s Day-themed events, including men’s shopping nights, and packages and putting together enticing point-of-sale options for customers in a rush to get home on a Tuesday afternoon.
Compared to last year, 50 percent of respondents said they plan to pre-book more fresh product for the holiday. Forty-four percent said they’ll pre-book about the same amount.
Forty-four percent of respondents said they’ll offer incentives for early delivery and 51 percent said they’ll do the same for early ordering. About 18 percent said they will offer incentives to encourage likes on Facebook or other social media acknowledgements.
The last time Valentine’s Day fell on a Tuesday, in 2012, 79 percent of surveyed florists reported higher sales than 2011. That year, 77 percent of owners attributed sales increases to the holiday falling on a Tuesday.
Source: SAFJanuary 21, 2017 at 9:04 am #15544florabrownParticipant
in valentines day USA is highly search for valentines day flowers for their love onceJanuary 21, 2017 at 9:05 am #15545florabrownParticipant
you can also gets valentines day flowers from here…..valentines day flowers deliveryJanuary 30, 2017 at 12:29 pm #15573eaglelinkParticipant
I wish all the best to US florists on this Valentine’s sales. Among other countries, US is well now for celebrating valentine’s day with gift of roses to loved one’s.
Eagle-link flowers exports quality fresh cut flowers to US on orders.January 30, 2017 at 1:19 pm #15574EcuanrosMIAParticipant
I’m positive it will be a good Holiday. We just need weather to warm up in Ecuador so we don’t expereince major production shortages.
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