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    Dear Valued FTD Florists,


    I hope this message finds you well and preparing for the upcoming holiday season. I have news to share with you regarding our FTD leadership team.

    It is with mixed emotions that I inform you that Zac Powell, who leads our Member Florist Team, has decided to embark on a new journey in a different industry. Over the past two years, Zac has dedicated his expertise and leadership to our florist network, and we extend our deepest gratitude for his contributions. Zac will be working with the team on a transition plan over the coming weeks.

    Rest assured, our commitment to your success remains unwavering. The Member Florist Team, a seasoned group of professionals, will continue to provide dedicated support, particularly as we approach the upcoming major holiday season. Please don’t hesitate to reach out to your Field Account Manager with any questions or to explore ways we can further assist you in growing your business.

    Exciting times lie ahead for FTD as we have been diligently working behind the scenes on various initiatives. I think you will be happy to know that order volume will significantly increase starting in January. Recognizing the pivotal role that orders play in your business, we are confident that this surge in volume will be an advantage for members within the FTD network. Our ongoing efforts to maintain a high average order value and streamline container inventory also reflect our ongoing dedication to increasing your profitability and simplifying your operations.

    In addition, our teams are continuously enhancing the Mercury Online website, powered by Shopify, and Mercury HQ, our cutting-edge cloud-based technology platform. Whenever you are ready, we are eager to offer you a personalized demonstration of these innovative tools designed exclusively for you.

    With the holiday season fast approaching, we are ready to help you prepare and succeed. We recently released valuable resources to support your holiday planning, aiming to make this festive season a resounding success for your business. View the resources here.

    Thank you for your continued trust and partnership with FTD. Together, we look forward to the exciting opportunities that lie ahead.





    Mike Chapin

    Chief Executive Officer





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