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  • in reply to: Is promotion the answer? #17136
    rc
    Participant

    We had a good Thanksgiving with moderate growth in sales, technically our best Thanksgiving ever. We basically spend no money on advertising. Instead we try to wow our customers with our product. We do have a large email following that we market to heavily and a very successful website.

    Florists need to continually reinvent themselves. They need to start showing passion for their products and customers. Then good things will start to happen.

    in reply to: Is promotion the answer? #17132
    rc
    Participant

    By and large Federally mandated promotion orders don’t work. The most famous “Got Milk” campaign which was going strong ten years ago was in fact a failure. Regardless of the costly decade long campaign milk consumption continued to decline steadily from 0.96 cups per person in 1970 to 0.59 cups in 2011.

    Marketing has changed dramatically over the last ten years. Mass marketing is on the decline while niche marketing is on the rise. Fewer young people watch TV, read newspapers, listen to the radio or read printed magazines. Instead they spend more time on social media. This creates opportunities for companies, including florists, selling niche products who can in turn niche market them. This doesn’t take a lot of money. In fact it can be done for nearly free. And by all means it doesn’t require a government mandated tax on the industry. Please, don’t try to resurrect a stale, outdated burden on the flower industry.

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