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The Michigan Floral Foundation has honored G. Keith Crittenden with induction into its Hall of Fame. The awards dinner was held in the Gerald R. Ford ballroom at the Amway Grand Plaza Hotel in downtown Grand Rapids, Michigan.

G. Keith Crittenden was born in 1934 in Kalamazoo, MI. He graduated from Michigan State in 1956 with a degree in floriculture and was hired by Norm Kessel Florist as a designer.

His next job was at Van Bochove Flowers in Kalamazoo as a delivery boy at $50 a week. He soon worked up to designer which paid at the time $100 per week. His career path then took him to Gordon Lamberts, a wholesaler of artificial flowers and gifts in Grand Rapids. This is where he met the Hannahs, and purchased the Hannah Floral Co. in 1968. He operated it for thirteen years before selling to Holwerda’s.

During the Hannah Floral Co. years he served as a regional director on the Michigan Floral Association board, as well as president of the Michigan Unit of Teleflora. Looking for a new opportunity, he joined the A.L. Randall Co. Adding other companies, he traveled the states of Michigan and Ohio for the next fifteen years as an independent sales representative. He has been officially retired since 1997 and currently resides in Michigan and Florida.

Left to right: Clara Crittenden; Alice Waterous, AIFD, CF, PFCI, Michigan Floral Foundation chairman; G. Keith Crittenden, and Rodney Crittenden, Michigan Floral Foundation president.

The Michigan Floral Foundation (MFF) has been established to support and advance the floral industry; its members and the communities they serve. The Foundation meets this responsibility through educational opportunities and community enrichment activities. If you would like to make a donation to the Michigan Floral Foundation simply contact us at (517) 575-0110 or visit online at


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