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Source: Floriculture Magazine

As the curtain of the 4th edition of the International Floriculture Trade Expo (IFTEX) 2015 opens from 3rd to 5th June, there will be no room for any shortcoming that may hamper its success. All minds and hands that know what it entails have been up and down trying to put different pieces together to make what can be seen as the true spirit of the regional horticultural industry.

The event, since its inception in 2012 has continued to aggressively spread its tentacles world over, luring to its importance the most reputed and less comparable companies in various businesses of sorts.

The beginning of the event concept wasn’t such humble though the humidity and value that is endowed in the event itself reflects a totally different picture. Good institutional organization, positive projection and a solemn consideration of participants’ interests.

According to the organizers, the tussle process of liaising with potential exhibitors and buyers is becoming less hectic due to the consideration that people have absorbed the IFTEX concept and can no longer be enticed in order to participate in it. Instead they prepare in time and consider how best they can make the best out of the entire event. Most of the exhibitors have participated previously and know pretty well what is entailed in the process.

Thanks to HPP Exhibitions who have tirelessly worked all round to have the horticultural fraternity exhibit their products and highlight their best practices. They have expanded their scope by adding more space to accommodate more exhibitors. Good enough the small scale growers will not be left behind since they will have a chance to market their products. This show grows bigger and better every year making record as the fastest growing event in the history of international flower trade fairs, attracting flower growers from even other continents to exhibit. As HPP spokesman Jasper van Dijk put it It is like a tornado, the show has a fresh face at every turn, there is no telling where it is heading but what is clear, is its phenomenal growth towards a world class trade exhibition. One mission of bringing the world to source flowers in the country where they are grown have been achieved indeed.

But is it all that HPP Exhibitions’ vision encompasses? Not really. The organization’s President, Dick Van Raamsdonk takes this as a good of a prospective future for such events and firmly holds that IFTEX has grown and will stop at nothing to make sure it satisfy the exhibitors and the visitors.

Exploring the rapid growth of the horticultural industry reveals more than meets the eye. For example, in the next one year additional 200 ha of new roses are projected. This brings in an estimated 200 million dollars’ worth of investment within this vast area. If this is anything to go by then HPP Exhibitions is not yet done with its target.

The government, in this respect, has to swallow a bitter pill for its lassitude to expand with the new developments. The ministries of East Arican Community, Commerce and Tourism as well as foreign Affairs and International Trade haven’t looked beyond to tap this potential. Soon hordes and hordes of investors will be on a clear road to the regional destinations if they don’t act fast enough to develop infrastructures for international Exhibitions.

Fast growth

Notwithstanding a few hitches that have almost docked many investment sectors, the horticulture one of the fast lane included.

Exports have been fairly well with a corresponding number of new investors in the sector: Of course a few shortcomings such as insecurity, poor infrastructure, devolution and inappropriate Information Technology (IT) policies among others have been a hindrance to the vibrancy of the sector. Where insecurity has been rife, economic performance has forcefully gone down and this affects every other sector in the country, horticulture included.

At least 500,000 people derive their livelihood from the sector through employment. With this in consideration, everything possible has to be done to save the sector. The current challenge that niggles the minds of exporters to the European Union Market is the issue of renewed, stricter standards. The phytosanitary regulations set up may not be quite friendly to the exporters but fortunately, the inspection regimes set by Kenya Plant Health Inspectorate Service may save the day.

IFTEX show is highly rated because of its uniqueness. No other event in the region is better organized and quite a practical trade tool to pull together horticultural sector stakeholders. Unlike other events conceived like the fair, IFTEX is an archetypical business platform that attracts business minded personalities and groups. It does not serve any other purpose other than developing formidable business axons between growers and buyers. No wonder there has been constant increase rather than decline in the number of participants.

Over 5,000 visitors are expected to visit the stands this year. Key among them are buyers from EU, Russia, USA, Middle and Far East, and China. In addition a entourage of dignitaries who are expected to explore newer business frontiers on which they can anchor some investment will attend. Expected are representatives from Rwanda, Ethiopia, Zambia, Zimbabwe, Uganda, South Africa and Tanzania which are fast developing their agricultural sectors to accede to some international rating are expected. They may with time, compliment Kenya in flower exports to the global market if their growth trend progresses stably.

The show is unique with contrast to other modes of advertising in the sense that it acts as a medium that allows participants to meet a full understanding of the products and services they interests on. In fact this is the bar-line for exhibitions. They are practical tools for trade where participants have time to exhibit and be able to negotiate at the same time. This isn’t the case for the common forms of the media where one only advertises and impatiently waits for feedback. One may not assess the true position of their clientele with reference to products and services. That is why IFTEX attracts many investors who come not just to explore what is there but also to garb new markets.

The timing is also convenient whereby one has enough time to design methods of presenting his or her products.


Organizing fairs like IFTEX has never been easy especially in the Kenya context. It demands for total understanding of the trends characterizing the industry that one targets and at the same time assessing the two-way benefits that can be hatched out for the exhibitors.

Exhibitors from different agricultural fields will be on show. Mainly will be growers and buyers. In addition, cooling systems, air-condition and refrigeration will be represented. Flower auction, cargo & freight and government institutions will also be represented.

Farming aid will be exhibited through fertilizers and Agrochemicals, green houses, breeders and propagators. Farming equipment will boast of irrigation technologies, machinery and equipment. Notably post-harvest treatment, packaging materials and machinery and weighing systems are on show. Others include financiers and security systems.

Why Attend

Past experience indicates that participation in international trade fairs has now, more than ever before, given the industry a boost with more private sector involvement. For the horticultural exporters the benefits of the trade fair are mainly exposure and challenges. The industry which is still growing fast gets exposed to new technologies from the world’s leading exporters and growers. It is a great challenge to the growers to try and measure up to their standards.















Nr. Company Country Booth
1 AAA Roses Kenya D3.06
2 Aberdare (Tegmak Blooms) Kenya G1.05
3 Abu Zarara Hortiexport Kenya G3.14
4 Africalla Kenya D3.02
5 Afriscan Kenya Kenya G2.17
6 Agrichem Africa Kenya G4.23
7 Agripolyane France B2.21
8 Air Connection Kenya B1.17
9 Alani Gardens Kenya B3.01
10 Amiran Kenya Ltd. Kenya D3.08
11 Amor Kenya D4.08
12 Aquila Flowers Kenya C3.12
13 Arysta Life Science Kenya G2.05
14 Asthor Agricola Spain D5.21
15 Baraka Roses Kenya C3.04
16 Batian Flowers Ltd. Kenya B3.17
17 Beauty Line Kenya F3.08
18 Benev Flora Kenya G3.19
19 Big Flowers Kenya B3.17
20 Bio Crop Care Ltd. Kenya B4.08
21 Black Tulip Group Kenya E3.01
22 Bliss Flora Limited Kenya D5.08
23 Blooming Africa Ltd. Kenya D3.02
24 Bonar Belgium F3.18
25 Bosman Van Zaal Holland B1.01
26 Branan Flowers Ltd. Kenya D1.18
27 Buds & Blooms Ltd. Kenya D5.08
28 Caly Flora Ltd. Kenya G2.13
29 Carton Manufacturers Ltd. Kenya F2.03
30 Celtic Cooling Holland C3.07
31 Charly Fresh Produce Kenya G1.15
32 Chase Bank Kenya C3.10
33 Chrysal Africa Ltd. Kenya C2.05
34 ColdMax Holland D4.21
35 Continental Breeding Spain B5.02
36 Credible Blooms Kenya B2.18
37 Crop Nutrition Laboratory Services Ltd. Kenya F3.12
38 Danziger “Dan” Flower Farm Israel D5.12
39 De Ruiter East Africa (DREA) Ltd. Kenya B4.12
40 Dilpack Kenya Ltd. Kenya D2.18
41 DLV Plant Holland F2.18
42 DSV-Swift Kenya E1.10
43 Dümmen Orange Holland B5.21, B4.18
44 Dutch Flower Group Holland D2.12
45 East African Growers Kenya A2.14
46 Elgon Kenya Ltd. Kenya D4.12
47 Elpis Farms Kenya F2.01
48 Esmeralda Breeding Holland B4.08
49 Ethio Agri-CEFT Ethiopia F3.10
50 Ethiopian Horticulture Producer Exporters Association Ethiopia F3.09
51 Exotic (Tegmak Blooms) Kenya G2.03
52 Fairtrade Africa Germany D2.08
53 Fairtrade International Germany D2.17
54 Fantasy Flora Kenya G2.19
55 FleurAfrica Kenya D2.08
56 Fleuramica Ethiopia D2.01
57 Flora Bene Kenya G2.08
58 Flora Delight Kenya F2.12
59 Kenya A2.06
60 FloraHolland Holland C1.01
61 Floriculture Magazine Kenya G2.14
62 Florpack Turkey E1.04
63 Flower Optimal-Connection B.V Holland B3.18
64 Flower Vendors Association Kenya G1.18
65 FlowerWatch Holland B2.07
66 Fontana Kenya B1.04
67 Food World Media Kenya G3.23
68 G. North & Son Ltd. Kenya D5.06
69 Geerlofs Refrigeration Holland D1.08
70 Geta (Tegmak Blooms) Kenya G1.01
71 Greenlife Crop Protection Africa Ltd. Kenya B2.08
72 Greenspan-Agritech India C2.07
73 Grupo MSC Spain F2.08
74 Hansa Flowers Kenya D4.17
75 Harvest Flowers Kenya D3.17
76 HCDA Kenya G3.01
77 Hermes Orchids Taiwan F3.11
78 Holland Business Lounge Holland B3.09
79 Hoogendoorn Growth Management Holland B1.01
80 Hortilink (K) Ltd. Kenya B2.17
81 Hortinews Kenya G2.01
82 Hortipro Limited Kenya F2.19
83 Hortus Supplies International B.V. Holland B4.08
84 Hyplast Belgium F1.08
85 Ileri Plastic San. Tic. Ltd. Sti. Turkey F1.10
86 Interplant Roses Holland B3.12
87 IPHandlers Holland F1.15
88 Irrico International Kenya E1.06
89 Isinya Roses Kenya B4.02
90 Jamafa Machinery BV Holland G4.14
91 Javva Green Kenya D2.06
92 Jumbo Chem Kenya F1.06
93 Kagongo (Tegmak Blooms) Kenya G1.07
94 Karen Roses Kenya A2.18
95 Kenya Flower Council Kenya C1.04
96 KEPHIS Kenya G2.20
97 Kilimo Faida Growers Kenya G1.16
98 Kimman Roses Ltd. Kenya D1.01
99 Koenpack Manipal Limited Kenya G3.02
100 Koppert Biological Systems (K) Ltd. Holland B5.05
101 Kordes Roses Germany B2.02
102 Kreative Roses Ltd. Kenya B2.02
103 Kuehne + Nagel Ltd. Kenya D1.12
104 Lakshmi Group Kenya D2.01
105 Land-Mark Florists Kenya G2.15
106 Leekem Holdings Ltd. Kenya D5.19
107 Liquidseal Holland D3.22
108 Lufthansa Cargo Germany D2.17
109 Magnate Flowers Kenya G3.20
110 MeeGaa Substrates Holland B5.04
111 Meilland International France D3.12
112 Milele Flowers Kenya G2.23
113 Mosi Flowers Ltd. Kenya D1.19
114 Mount Kenya Alstroemeria Kenya F2.20
115 Muiltigrow Kenya G1.10
116 Mukungi (Tegmak Blooms) Kenya G1.03
117 Munyu Growers Kenya G3.24
118 Mzurrie Flowers Kenya C1.12
119 NAEB Rwanda G2.06
120 Naivasha Hortifair Kenya G3.03
121 New Day Flowers Kenya G2.21
122 NIRP East Africa Ltd. Kenya B1.08
123 Novixa International Ltd. Kenya G3.04
124 Oasis Floralife Kenya B5.12
125 Oboya Africa Ltd. China B2.16
126 Ocean Agriculture Kenya C3.09
127 Olij Breeding bv Holland B2.12
128 Omang Kenya D4.08
129 Omni Agricultural Ethiopia A2.22
130 Oserian Development Kenya C1.07
131 P.J. Dave Kenya B3.08
132 Panda Flowers Kenya C1.10
133 Panocal International Ltd. Kenya C2.02
134 Pépinières et Roseraies Georges Delbard SAS France B3.22
135 Potveer bv Holland C1.02
136 Preesman HBV Kenya Ltd. Kenya B4.01
137 Primarosa Flowers Kenya D4.06
138 Printack France A2.12
139 Ramco Plexus Kenya A2.02
140 Red Lands Roses Ltd. Kenya B1.18
141 Richel Group France E1.06
142 Rosalink Kenya B2.17
143 Rosebunk International Kenya G3.25
144 Rosepath Petals Ltd. – Hortanzia Ltd. Kenya G3.17
145 Roseto Limited Kenya A2.08
146 Roshanara Roses PLC Ethiopia A2.22
147 SAFEC South Africa F1.14
148 Sanpac Africa (FPS) Kenya B5.12
149 Schreurs East Africa Ltd. Kenya B2.01
150 Select Breeding B.V. Holland D3.01
151 Sepas Plastik Turkey F2.11
152 SGS Kenya Limited Kenya G1.22
153 Sian Roses Kenya C3.05
154 Silpack Kenya D2.07
155 Simbi Roses Kenya D1.06
156 Sineria Holland BV Holland D3.21
157 Soleil Global Kenya Kenya G3.12
158 Spek Rozen Holland B1.12, B2.12
159 Stokman Rozen Kenya Ltd. Kenya C1.05
160 Subati Flowers Kenya D4.01
161 Suera Flowers Limited Kenya B1.21
162 Sunbuds (K) Ltd. Kenya F3.01
163 Sunland Roses Kenya B4.19
164 The Flower Hub Kenya D3.18
165 Trinog-XS (Xiamen) Greenhouse Tech Co., Ltd. China D1.03
166 Tripple F. Agencies Kenya G4.16
167 Trovina Kenya G1.16
168 Tulaga (Tegmak Blooms) Kenya G2.02
169 Turkish Cargo / Air Sea Logistics Ltd. Kenya E1.16
170 Twiga Chemicals Kenya F1.16
171 Twin Rivers Kenya G3.12
172 UFO Supplies B.V. Holland B3.21
173 Uhuru Flowers Ltd. Kenya B3.17
174 Ultraflow Kenya F1.04
175 Valentine Growers Kenya G2.18
176 Van den Berg Roses Holland B3.06
177 Van Kleef Kenya Kenya B3.01
178 Vatan Plastik San. Tic. As. Turkey E2.06
179 Vermako Belgium B4.21
180 Vifra Srl. Italy E2.16
181 VP Floriculture Kenya E2.10
182 Vural Plastik Turkey F3.14
183 WAC International Kenya D2.21
184 WAFEX Australia Meeting Room
185 Waridi Creations Kenya G3.13
186 Waridi Farms Kenya C2.10
187 Wildfire Flowers Kenya D1.21
188 Zena Roses Limited Kenya B5.01



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