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TrendSource Mother’s Day Survey Results: Local Florists Trump Online Flower Shops

Within the data of this year’s Mother’s Day Consumer Insights Study, TrendSource found nearly 70% of men and 65% of women will spend $40 or more this holiday season, and not just on mom. Wives, daughters, sisters with children and grandmothers are also celebrated. In fact, of this year’s survey respondents, only 39% of men and 53% of women will spend the day with their mom.

Second only to Christmas as the most popular gift giving holiday, Mother’s Day has consumers running to the local florist rather than sitting at the online checkout. Last year, TrendSource executed a detailed Mother’s Day buying intentions study to determine shopping trends for the holiday and it seems this year, consumers still prefer in-store establishments to the ease of online ordering for their Mother’s Day purchases. For consumers planning to spend more than $20 on flowers, the local florist is the destination of choice. For $20 and under, a grocery store is preferred for both men and women. Online sites such as Flowers.com and 1-800-Flowers trail behind.

Additional key results revealed 62% of men and 57% of women plan to dine out this Mother’s Day. With 71% of men and 73% of women planning their Mother’s Day meal at a casual dining restaurant, 26% of men and 23% of women will enjoy a fine dining experience. The majority of respondents (52% of males and 38% of females) cited dinner as the meal of choice, however females plan to take moms to brunch significantly more often (29%) than men (19%).

For complete results from the TrendSource Mother’s Day study, go here: http://blog.trendsource.com/2014/05/06/mothers-day-shopping-intentions-consumer-insights-study-men-ball/.

About This Study

TrendSource surveyed North American MSI Field Agents between April 7th and April 20th, 2014. A 65% response rate was achieved. Results represent 3,386 online respondents (75% female; 26% male). All respondents opted in to respond voluntarily.

About TrendSource

TrendSource has the unique distinction as a market research organization with ISO 9001:2013 certification. TrendSource is a market research and strategic consulting firm specializing in customer experience management, consumer insights measurement and compliance solutions. Together, we will create clarity in the world of business through Trusted Insight that delivers measurable ROI. With over twenty years of experience, TrendSource’s customized solutions deliver highly efficient Customer Experience Programs that quantify service gaps, provide prescriptive/corrective solutions, identify trends, and provide actionable solutions through enhanced reporting and analysis.

For more information about TrendSource, email trustedinsight(at)trendsource(dot)com.

Source: TrendSource

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