About Add New Topic

Flowersandcents.com started in 2001 as a message board as a result of USA Floral Products going out of business and leaving a hole in the news about everything floral. The message board was very active and alive with anonymous posters with me Williee Armellini as its host.

Over the years so many social media outlets were popping up and the online banter was slowly giving way to the Facebooks of the world.

As a result I reworked the site into more of a news and information site where floral industry participants could post information and follow the latest news.

Combined with the newsletter that I publish, the website continues to provide current news about all things floral. Please register and I will add your email to my list.


Williee Armellini, Editor and Owner


Flowersandcents.com newsletter offers a unique perspective on floral news. Interviews with the people that make the floral industry work.

You will only hear from me when there is news.