CalFlowers Welcomes Lane DeVries as Executive Director to Drive ‘That Flower Feeling’ to New Heights

CalFlowers is excited to announce that Lane DeVries has been appointed as Executive Director of CalFlowers, bringing his unparalleled industry expertise, vision, and passion to the helm of the organization. In addition to leading CalFlowers’ operations, DeVries will take charge of the groundbreaking consumer marketing initiative, “That Flower Feeling,” with the mission to make fresh flowers a daily part of American life.

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Latest News

Deliflor and LaGaitana farms win Awards at IPM Essen

Congratulations to David Marin from Deliflor for being named the Young International Grower of the year. […]

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That Flower Feeling Welcomes Two New Members to Its Advisory Board

That Flower Feeling Welcomes Two New Members to Its Advisory Board   San Marcos, CA– […]

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Jet Fresh Flower Growers Expands with the Acquisition of 35 Hectares of Premium Farmland

 Jet Fresh Flower Growers Expands with the Acquisition of 35 Hectares of Premium Farmland Miami, […]

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Association of Floral Importers of America (AFIA).

MIAMI, FL – January 20, 2025 – After over 40 years as the trusted voice of […]

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San Francisco Unveils State-of-the-Art Wholesale Flower Market

San Francisco, CA – In a landmark moment for the global floral industry, the San […]

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US administration plan to impose a 25% tariff on imports from Colombia

My phone has been ringing actively over the last 12 hours as news of the […]

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Valentine’s Update 2025

I reached out to my contacts for a look at what is happening at farm […]

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Choice Farms Welcomes New Director of Marketing: Melanie Spilbeler

Miami, FL – January 13, 2025 – Choice Farms is excited to introduce Melanie Spilbeler […]

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Interview with Juan Maria Cock of Liberty Blooms

I had the opportunity to sit down with Juan Maria Cock of Liberty Blooms to […]

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Flowersandcents interview with Cameron King CEO of Certified American Grown

Flowersandcents.com sat down with Cameron King President and CEO of Certified American Grown. This organization […]

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My Interview with Chris Drummond of Penny’s by Plaza Flowers

Flowersandcents reached out to Chris Drummond President of Penny’s by Plaza Flowers in the Philadelphia […]

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Interview with Hans Peter Hug owner of Bellaflor.

I had the pleasure of interviewing Hans Peter Hug flower grower extraordinaire. With farms in […]

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Deliflor and LaGaitana farms win Awards at IPM Essen

Congratulations to David Marin from Deliflor for being named the Young International Grower of the year. […]

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That Flower Feeling Welcomes Two New Members to Its Advisory Board

That Flower Feeling Welcomes Two New Members to Its Advisory Board   San Marcos, CA– […]

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Jet Fresh Flower Growers Expands with the Acquisition of 35 Hectares of Premium Farmland

 Jet Fresh Flower Growers Expands with the Acquisition of 35 Hectares of Premium Farmland Miami, […]

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Association of Floral Importers of America (AFIA).

MIAMI, FL – January 20, 2025 – After over 40 years as the trusted voice of […]

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San Francisco Unveils State-of-the-Art Wholesale Flower Market

San Francisco, CA – In a landmark moment for the global floral industry, the San […]

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Pantone Color of the Year 2025 Calls for Luxurious, Textural, Abundant Florals: Garden Roses to Explore, Elevate Trends

“Mocha Mousse,” a soft and muted brown color recently announced as the Pantone Color of […]

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Industry Events Update

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IFPA 2023 produce and floral show. Anaheim Ca.

International Fresh Produce Association. As the floral exhibition tour continues I find myself on the […]

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Proflora 2023 review

Bogota Colombia, August 2023 Proflora   People on a mission arrived at Proflora in large […]

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SAF Phoenix 2023 review

SAF Phoenix 2023 After attending the latest edition (#138) of the SAF convention it occurred […]

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Rosaprima Spray Rose test

Rosaprima sent me a big box of spray roses to test. Since I am not […]

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That Flower Feeling thanks Miley Cyrus for being the unofficial ambassador for flowers

 That Flower Feeling thanks Miley Cyrus for being the unofficial ambassador for flowers As per […]

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IFTF 2022 Amsterdam

Amsterdam, Netherlands November 2022 I was eager to attend the sold-out Sea freight shipping meeting […]

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IFPA 2022 Orlando Review

As the annual floral events continue, I was invited to attend the latest event presented […]

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Florexpo 2022 Quito Ecuador

After a four year hiatus Florexpo 2022 opened  its doors to a floral extravaganza that […]

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