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NEWS August 2, 2020 posted by WillieeArmellini

Wholesaler Sales Poll

I have been writing about how the Mass Market floral industry has been doing better their wholesale counterparts since the pandemic. This should come as no surprise as the supermarkets…

Dubai Gardens July 23, 2020 posted by WillieeArmellini

Dubai Gardens

Wow How Amazing Is This?! 💖💚❤️💜💛The Dubai Miracle Garden is a flower garden Dubai, United Arab Emirates. The garden occupies over 72,000 square meters, making it the world’s largest natural flower…

Exclusive Interview July 21, 2020 posted by WillieeArmellini

Interview with John Simko President of Sunshine Bouquet Co.

Today, Thursday, July 16th, 2020 I had the pleasure to interview John Simko, President of Sunshine Bouquet Company. Over the last several years, Sunshine Bouquet has quietly become the largest…

Covid 19 NEWS July 8, 2020 posted by WillieeArmellini

The Queens Group Video

The Queens Group produced this video in response to Covid 19. The original that I saw was all in Spanish so they sent me this one with English subtitles. Good…

Fabulous 50 July 8, 2020 posted by WillieeArmellini

Fabulous 50

Greeting to all,Recently I learned that The “Online Flower Search” database has released its Fabulous 50 rose collection which features the top selling roses.The Online flower search data base is…

In my opinion July 8, 2020 posted by WillieeArmellini

The Big 5 Floral Giants

BREAKING NEWS: Sunshine Bouquet agrees to purchase Esmeralda Farms. When you read news like this you might start to wonder where the flower business is headed.While most of us are…

Alaska Floral News June 8, 2020 posted by WillieeArmellini

Peony farmers head into uncertain summer

Peony farmers head into uncertain summer By ELIZABETH EARL• JUN 6, 2020TwitterFacebookEmailA bee perches on a peony during summer 2016.CREDIT ELIZABETH EARL Within the farming world, Alaska is famous for crops as…

Breeding June 3, 2020 posted by WillieeArmellini

Örjan Hulshof speaks about the COVID-19 situation

Örjan Hulshof speaks about the COVID-19 situation Article by Thursd With its roots anchored in more than 100 years of history, De Ruiter was originally founded as a grower, which has…

In my opinion June 2, 2020 posted by WillieeArmellini

As the World turns

Greeting to all, As America simmers in its own toxic racial mess the floral world continues to rise. I am going to stay on the positive side while acknowledging that…

NEWS June 1, 2020 posted by WillieeArmellini

Flowers of Colombia paid tribute to a New York Hospital

Flowers of Colombia paid tribute to a New York Hospital The International Flower Festival in New York praised the work of Elmhurst Hospital, one of the most active during the…

In my opinion May 19, 2020 posted by WillieeArmellini

Moving forward into Summer

Greetings to all; The boost in sales from Mother’s Day was a welcomed change to what was anticipated. Pent up demand coupled with some really great publicity really made the…

Mothers Day May 12, 2020 posted by WillieeArmellini

Mother’s Day 2020 Results

Greetings to all; In keeping with my Floral Ship metaphor it appears that our mighty ship is afloat and steaming ahead. However, the ship is not moving fast enough for…

NEWS May 11, 2020 posted by WillieeArmellini

Flooding in Kenya

SOLAI, Kenya (Reuters) – A dam on a commercial flower farm in Kenya’s Rift Valley burst after weeks of torrential rain, unleashing a “sea of water” that careered down a…

In my opinion May 6, 2020 posted by WillieeArmellini

Happy Mother’s Day

2020 will go down in history the strangest but, I suspect that things turned out better than expected. A few weeks ago we were not sure there would be a…

Mothers Day April 28, 2020 posted by WillieeArmellini

Mother’s Day 2020

Our Mighty Floral Ship is once again floating but we are not yet full steam ahead.The Airlines are now having to re position aircraft into Bogota, Medellin and Quito. Since…

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