WFFSA FDC 26
Once again floral Professionals from around the country and the world descended on Miami for the next edition of the Floral Distribution conference.
This was a very interesting one to say the least and I will do my best to describe why I found it this way.
Having attended many wffsa events over my many years in the business I am compelled to talk a bit about the history. Wffsa was around long before me and their show was biggest event in the industry. It was dominated by and controlled by wholesalers and they did their best to keep the event that way.
In the days leading up to Valentine’s Day, the Embassy of Colombia in the United […]
Williee Armellini
PHOENIX, AZ — February 26, 2026 — Family Flowers, a fourth-generation, family-owned company dedicated to […]
Williee Armellini
Two decades of sustained exhibition, international collaboration, and large-scale floral installation at one of the […]
Williee Armellini
Mayesh Wholesale Florist Expands into Oklahoma and Strengthens Texas Presence with Acquisition of Sooner Wholesale […]
Williee Armellini
Speaking to wholesalers and importers, it appears that the weather is not an issue, but […]
Williee Armellini
San Marcos, CA — January 12, 2026 — CalFlowers (California Association of Flower Growers & […]
Williee Armellini
Florida State Florists Association meeting at Flora and More in Ocoee Fla. 1-26. I was […]
Williee Armellini
Location: Augusta, GA Salary Range $65,000-$115,000 At Delaware Valley Floral Group, our mission is that […]
Williee Armellini
Welcome to 2026 in Floral! Yesterday, I saw a press release from Asocolflores and WFFSA […]
Williee Armellini
Williee Armellini
I had the opportunity to sit down with Juan Maria Cock of Liberty Blooms to […]
Flowersandcents.com sat down with Cameron King President and CEO of Certified American Grown. This organization […]
Flowersandcents reached out to Chris Drummond President of Penny’s by Plaza Flowers in the Philadelphia […]
I had the pleasure of interviewing Hans Peter Hug flower grower extraordinaire. With farms in […]
In the days leading up to Valentine’s Day, the Embassy of Colombia in the United […]
Williee Armellini
PHOENIX, AZ — February 26, 2026 — Family Flowers, a fourth-generation, family-owned company dedicated to […]
Williee Armellini
Two decades of sustained exhibition, international collaboration, and large-scale floral installation at one of the […]
Williee Armellini
Mayesh Wholesale Florist Expands into Oklahoma and Strengthens Texas Presence with Acquisition of Sooner Wholesale […]
Williee Armellini
San Marcos, CA — January 12, 2026 — CalFlowers (California Association of Flower Growers & […]
Williee Armellini
Location: Augusta, GA Salary Range $65,000-$115,000 At Delaware Valley Floral Group, our mission is that […]
Williee Armellini
International Fresh Produce Association. As the floral exhibition tour continues I find myself on the […]
Williee Armellini
Bogota Colombia, August 2023 Proflora People on a mission arrived at Proflora in large […]
SAF Phoenix 2023 After attending the latest edition (#138) of the SAF convention it occurred […]
Rosaprima sent me a big box of spray roses to test. Since I am not […]
That Flower Feeling thanks Miley Cyrus for being the unofficial ambassador for flowers As per […]
Amsterdam, Netherlands November 2022 I was eager to attend the sold-out Sea freight shipping meeting […]
As the annual floral events continue, I was invited to attend the latest event presented […]
After a four year hiatus Florexpo 2022 opened its doors to a floral extravaganza that […]
Flowersandcents.com started in 2001 as a message board as a result of USA Floral Products going out of business and leaving a hole in the news about everything floral. The message board was very active and alive with anonymous posters with me Williee Armellini as its host.
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