SAF 26 Amelia Island final
After 141 conventions where people convene, SAF has this down to a science.
490 people took over the Ritz and proceeded to have a very successful convention. Of those 143 were first time attendees!
What could be the reason so many folks took time off work to travel to a fancy hotel on a semi remote island in August in Florida? Perhaps they are aware that SAF offers many opportunities to learn, connect and grow when so many like-minded folks are in attendance.
Redesigned website presents our collections, resources, stories and more in an intuitive, inspiring experience There […]
Williee Armellini
Effective September 1st, 202c, Selecta Cut Flowers, subsidiary of the Selecta one Group, will continue […]
Williee Armellini
The International Association of Horticultural Producers (AIPH) will launch the redesigned FloraCulture International (FCI) digital […]
Williee Armellini
FOR IMMEDIATE RELEASE STATEMENT ON THE PASSING OF DAVID J. C. AUSTIN CHAIRMAN, DAVID AUSTIN […]
Williee Armellini
MIAMI, FL — July 7th, 2026 — Decowraps has completed the acquisition of Broekhof USA, […]
Williee Armellini
Sewell, NJ – July 10th, 2026 — Delaware Valley Floral Group, LLC (DVFG) is pleased […]
Williee Armellini
Award Returns After More Than a Decade as CalFlowers Celebrates 85 Years of Floral Excellence […]
Williee Armellini
Business Development Manager Mid-Atlantic Corporate Headquarters (Sewell, NJ) – Sewell, NJ 08080 Overview Salary Range […]
Williee Armellini
SARASOTA, FL — June 1, 2026 — Family Flowers, a fourth-generation, 100% family-owned floral company […]
Williee Armellini
I had the opportunity to sit down with Juan Maria Cock of Liberty Blooms to […]
Flowersandcents.com sat down with Cameron King President and CEO of Certified American Grown. This organization […]
Flowersandcents reached out to Chris Drummond President of Penny’s by Plaza Flowers in the Philadelphia […]
I had the pleasure of interviewing Hans Peter Hug flower grower extraordinaire. With farms in […]
Redesigned website presents our collections, resources, stories and more in an intuitive, inspiring experience There […]
Williee Armellini
Effective September 1st, 202c, Selecta Cut Flowers, subsidiary of the Selecta one Group, will continue […]
Williee Armellini
The International Association of Horticultural Producers (AIPH) will launch the redesigned FloraCulture International (FCI) digital […]
Williee Armellini
FOR IMMEDIATE RELEASE STATEMENT ON THE PASSING OF DAVID J. C. AUSTIN CHAIRMAN, DAVID AUSTIN […]
Williee Armellini
MIAMI, FL — July 7th, 2026 — Decowraps has completed the acquisition of Broekhof USA, […]
Williee Armellini
Sewell, NJ – July 10th, 2026 — Delaware Valley Floral Group, LLC (DVFG) is pleased […]
Williee Armellini
International Fresh Produce Association. As the floral exhibition tour continues I find myself on the […]
Williee Armellini
Bogota Colombia, August 2023 Proflora People on a mission arrived at Proflora in large […]
SAF Phoenix 2023 After attending the latest edition (#138) of the SAF convention it occurred […]
Rosaprima sent me a big box of spray roses to test. Since I am not […]
That Flower Feeling thanks Miley Cyrus for being the unofficial ambassador for flowers As per […]
Amsterdam, Netherlands November 2022 I was eager to attend the sold-out Sea freight shipping meeting […]
As the annual floral events continue, I was invited to attend the latest event presented […]
After a four year hiatus Florexpo 2022 opened its doors to a floral extravaganza that […]
Flowersandcents.com started in 2001 as a message board as a result of USA Floral Products going out of business and leaving a hole in the news about everything floral. The message board was very active and alive with anonymous posters with me Williee Armellini as its host.
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