Hilverda De Boer interview with Marco Groot Final

I had the opportunity to interview Marco Groot the CEO of Hilverda De Boer USA. Marco is a dynamic character excited about the potential of the Flower Business. A Dutchman full of unique products to sell, floral history and a great fun interview.

Select an Archive:

Latest News

0
CalFlowers Honors Floral Industry Legend Red Kennicott with 2026 Distinguished Service Award

Award Returns After More Than a Decade as CalFlowers Celebrates 85 Years of Floral Excellence […]

0
Business Development Manager Mid-Atlantic

Business Development Manager Mid-Atlantic Corporate Headquarters (Sewell, NJ) – Sewell, NJ 08080 Overview Salary Range […]

0
FAMILY FLOWERS Welcomes Beloved Sarasota Florist – Beneva Flowers – to its Community of Brands

SARASOTA, FL — June 1, 2026 — Family Flowers, a fourth-generation, 100% family-owned floral company […]

0
The Bloom Show Panel: What Supermarket Floral Buyers Really Want

What do supermarket floral buyers actually look for—and where does the supply chain get it […]

0
J Schwanke’s Life in Bloom Celebrates its 100th Show in Season Eight

Grand Rapids, MI, April 2, 2026 – “I can hardly believe we have produced one hundred […]

0
Delaware Valley Floral Group, LLC Announces Acquisition of New England Wholesale Florist

Sewell, NJ – March 30th, 2026 — Delaware Valley Floral Group, LLC (DVFG) is pleased […]

0
Elevate AIFD® Symposium

AIFD® Symposium… where the world gathers for floral industry education! View amazing main stage programs! […]

0
Colombian Flowers Bloom on Capitol Hill Ahead of Valentine’s Day

In the days leading up to Valentine’s Day, the Embassy of Colombia in the United […]

0
Interview with Juan Maria Cock of Liberty Blooms

I had the opportunity to sit down with Juan Maria Cock of Liberty Blooms to […]

36 0
Flowersandcents interview with Cameron King CEO of Certified American Grown

Flowersandcents.com sat down with Cameron King President and CEO of Certified American Grown. This organization […]

36 0
My Interview with Chris Drummond of Penny’s by Plaza Flowers

Flowersandcents reached out to Chris Drummond President of Penny’s by Plaza Flowers in the Philadelphia […]

77 0
Interview with Hans Peter Hug owner of Bellaflor.

I had the pleasure of interviewing Hans Peter Hug flower grower extraordinaire. With farms in […]

120 0
0
CalFlowers Honors Floral Industry Legend Red Kennicott with 2026 Distinguished Service Award

Award Returns After More Than a Decade as CalFlowers Celebrates 85 Years of Floral Excellence […]

0
Business Development Manager Mid-Atlantic

Business Development Manager Mid-Atlantic Corporate Headquarters (Sewell, NJ) – Sewell, NJ 08080 Overview Salary Range […]

0
FAMILY FLOWERS Welcomes Beloved Sarasota Florist – Beneva Flowers – to its Community of Brands

SARASOTA, FL — June 1, 2026 — Family Flowers, a fourth-generation, 100% family-owned floral company […]

0
The Bloom Show Panel: What Supermarket Floral Buyers Really Want

What do supermarket floral buyers actually look for—and where does the supply chain get it […]

0
J Schwanke’s Life in Bloom Celebrates its 100th Show in Season Eight

Grand Rapids, MI, April 2, 2026 – “I can hardly believe we have produced one hundred […]

0

Industry Events Update

View All
IFPA 2023 produce and floral show. Anaheim Ca.

International Fresh Produce Association. As the floral exhibition tour continues I find myself on the […]

0
Proflora 2023 review

Bogota Colombia, August 2023 Proflora   People on a mission arrived at Proflora in large […]

10 0
SAF Phoenix 2023 review

SAF Phoenix 2023 After attending the latest edition (#138) of the SAF convention it occurred […]

11 0
Rosaprima Spray Rose test

Rosaprima sent me a big box of spray roses to test. Since I am not […]

10 0
That Flower Feeling thanks Miley Cyrus for being the unofficial ambassador for flowers

 That Flower Feeling thanks Miley Cyrus for being the unofficial ambassador for flowers As per […]

46 0
IFTF 2022 Amsterdam

Amsterdam, Netherlands November 2022 I was eager to attend the sold-out Sea freight shipping meeting […]

127 0
IFPA 2022 Orlando Review

As the annual floral events continue, I was invited to attend the latest event presented […]

132 0
Florexpo 2022 Quito Ecuador

After a four year hiatus Florexpo 2022 opened  its doors to a floral extravaganza that […]

125 0
Prompt copied — paste in the chat box!