Once again, I loaded up my camera and dusted off my hat for a trip to the latest edition of Wffsa’s Floral Distribution Conference. This event incorporates floral exhibits with education as it has for many years. Since I arrived a bit late, I missed the wholesaler discussion and a pitch by Lane De Vries from “That Flower Feeling”. I intentionally missed the very competitive Golf tournament as I do not play golf. But I am aware that many do and find it fun. Therefore, my evening began with the kickoff party and access to the floral exhibits. This is where importers, growers and support companies have a chance to show off their products and meet face to face with current and potential buyers.
Key Takeaways from IFPA’s Floral Event: Trends, Challenges, & Opportunities Introducing Colleen Fagundus: IFPA’s New […]
Williee Armellini
We’re thrilled to announce the launch of Duel of the Delphiniums, a March Madness-style competition that […]
Williee Armellini
Congratulations to David Marin from Deliflor for being named the Young International Grower of the year. […]
Williee Armellini
That Flower Feeling Welcomes Two New Members to Its Advisory Board San Marcos, CA– […]
Williee Armellini
Jet Fresh Flower Growers Expands with the Acquisition of 35 Hectares of Premium Farmland Miami, […]
Williee Armellini
MIAMI, FL – January 20, 2025 – After over 40 years as the trusted voice of […]
Williee Armellini
San Francisco, CA – In a landmark moment for the global floral industry, the San […]
Williee Armellini
My phone has been ringing actively over the last 12 hours as news of the […]
Williee Armellini
I reached out to my contacts for a look at what is happening at farm […]
Williee Armellini
Williee Armellini
Williee Armellini
I had the opportunity to sit down with Juan Maria Cock of Liberty Blooms to […]
Flowersandcents.com sat down with Cameron King President and CEO of Certified American Grown. This organization […]
Flowersandcents reached out to Chris Drummond President of Penny’s by Plaza Flowers in the Philadelphia […]
I had the pleasure of interviewing Hans Peter Hug flower grower extraordinaire. With farms in […]
Key Takeaways from IFPA’s Floral Event: Trends, Challenges, & Opportunities Introducing Colleen Fagundus: IFPA’s New […]
Williee Armellini
We’re thrilled to announce the launch of Duel of the Delphiniums, a March Madness-style competition that […]
Williee Armellini
Congratulations to David Marin from Deliflor for being named the Young International Grower of the year. […]
Williee Armellini
That Flower Feeling Welcomes Two New Members to Its Advisory Board San Marcos, CA– […]
Williee Armellini
Jet Fresh Flower Growers Expands with the Acquisition of 35 Hectares of Premium Farmland Miami, […]
Williee Armellini
MIAMI, FL – January 20, 2025 – After over 40 years as the trusted voice of […]
Williee Armellini
International Fresh Produce Association. As the floral exhibition tour continues I find myself on the […]
Williee Armellini
Bogota Colombia, August 2023 Proflora People on a mission arrived at Proflora in large […]
SAF Phoenix 2023 After attending the latest edition (#138) of the SAF convention it occurred […]
Rosaprima sent me a big box of spray roses to test. Since I am not […]
That Flower Feeling thanks Miley Cyrus for being the unofficial ambassador for flowers As per […]
Amsterdam, Netherlands November 2022 I was eager to attend the sold-out Sea freight shipping meeting […]
As the annual floral events continue, I was invited to attend the latest event presented […]
After a four year hiatus Florexpo 2022 opened its doors to a floral extravaganza that […]
Flowersandcents.com started in 2001 as a message board as a result of USA Floral Products going out of business and leaving a hole in the news about everything floral. The message board was very active and alive with anonymous posters with me Williee Armellini as its host.
