Author Archives: WillieeArmellini

Full Name: Williee Armellini Website:
Info: Flowersandcents.com Editor

Interview November 29, 2022 posted by WillieeArmellini

Interview with Hans Peter Hug owner of Bellaflor.

I had the pleasure of interviewing Hans Peter Hug flower grower extraordinaire. With farms in Ecuador and Ethiopia the Bellaflor group is one to watch. Hans Peter has a good…

IFTF 2022 November 16, 2022 posted by WillieeArmellini

IFTF 2022 Amsterdam

Amsterdam, Netherlands November 2022 I was eager to attend the sold-out Sea freight shipping meeting held one day before the IFTF flower expo on the outskirts of Amsterdam. I have…

Floraculture International Magazine November 2, 2022 posted by WillieeArmellini

Floriculture International Magazine November

https://bit.ly/3tVePJu

IFPA 2022 Orlando Fla October 31, 2022 posted by WillieeArmellini

IFPA 2022 Orlando Review

As the annual floral events continue, I was invited to attend the latest event presented by the International Fresh produce Association (formerly PMA /United Fresh). This event is huge due…

NEWS October 20, 2022 posted by WillieeArmellini

Bill Prescott returns to Sun Valley

Sun Valley Floral – For Immediate Release

Floraculture International Magazine October 10, 2022 posted by WillieeArmellini

Floriculture International Magazine October 2022

Click here to read the magazine

Florexpo 2022 Quito October 9, 2022 posted by WillieeArmellini

Florexpo 2022 Quito Ecuador

After a four year hiatus Florexpo 2022 opened its doors to a floral extravaganza that will not soon be forgotten. Here are some of the comments that I heard from…

Expoflores 2022 October 2, 2022 posted by WillieeArmellini

Flowersandcents.com is off to Quito for Expoflor 2022

Hope to see you there high in the Andes of Quito Ecuador. There will be news to report when I return, While I am gone I share with you here…

Interview September 27, 2022 posted by WillieeArmellini

Becky Roberts Interview Director of PMA now IFPA

Interview September 22, 2022 posted by WillieeArmellini

Interview with Shlomo Danieli long time floral professional

NEWS September 12, 2022 posted by WillieeArmellini

SAF 2022 Annual convention Orlando Florida.

Flowers, flowers, and more flowers and then more flowers. Flowers are the lasting impression I have by attending this 137th edition of SAF’s annual convention. The design team was…

Cal Flowers September 12, 2022 posted by WillieeArmellini

Fun n Sun 2022 San Diego.

Fun N Sun 2022 San Diego Ca. After attending so many floral conventions over my many years, I tend to want to rank them by comparing them to those I…

Floraculture International Magazine September 6, 2022 posted by WillieeArmellini

Floriculture International Magazine September 2022

Fun N Sun 2022 August 15, 2022 posted by WillieeArmellini

Flowersandcents heads to Sun N Sun in San Diego.

There is a whole lot of things going to happen at this fun event. Education, networking, interviews with Sahid Nahim of New Bloom Solutions and many industry notables. If you…

Interview August 15, 2022 posted by WillieeArmellini

Interview with Castle Haynes Farms in North Carolina

Flowersandcents.com had the opportunity to interview Mark Hommes co owner of this important flower farm on the Delta in North Carolina.

My Opinion August 3, 2022 posted by WillieeArmellini

2022 floral sales cool off

2020 Floral sales: Not to be compared to the summer of 2021. It is just too hot everywhere so flower sales are slower, (actually the “old normal” for summer.) The…

Interview July 6, 2022 posted by WillieeArmellini

Interview with Rene Van Rems Floral Designer Extraordinaire

Floraculture International Magazine July 5, 2022 posted by WillieeArmellini

Floraculture International Magazine July/August 2022