An ode to the orchid

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    An ode to the orchid

    International Orchid Day

     Friday 25 August, Wateringen – As the ‘Queen of the plant kingdom’, the orchid even has its own day. International Orchid Day takes place annually on the first Thursday of September. During this special event, we celebrate the plant in all its beauty and versatility. In 2023, International Orchid Day will be celebrated on September 7th. A good occasion to talk about orchids.

     Beauty that lasts

    Besides the easy care, orchids also have a long flowering period. With the promotion campaign ‘Beauty that lasts’, orchid growers are addressing these unique qualities of the plant. Orchids easily bloom for six to eight weeks, and some varieties even bloom for months. You can enjoy its beautiful appearance, lovely fragrance and vibrant colours every season.

    Natural style icon

    For decades, the plant has been incredibly popular. Millions of households worldwide are decorated with orchids. With more than 25,000 different orchid types, there is plenty of beauty to choose from. With spectacular colours, exciting shapes and breathtaking flowers, the orchid is obviously no ordinary plant. The orchid adds instant allure to a room and is, against all odds, a very easy plant.

     Easy care

    With the right tips and tricks, it is quite easy to keep orchids healthy and beautiful and enjoy them for months. The important thing is that the orchid gets plenty of light, without direct sunlight and is watered weekly by, for example, dipping the pot in water for about 5 – 10 minutes. Orchids can flower several times a year. So besides being a low-maintenance plant, it is also a very sustainable plant.

     Press kit

    A press kit with promotional materials has been developed especially for International Orchid Day. The press kit contains information, interior inspiration, care tips and videos. You can download the press kit via the following link:

    For more information, tips and inspiration, take a look at or on Instagram.

    Note to editors:

    For more information and/or other images, please contact Claudia Broch or Orchid Netherlands at [email protected] or tel: +316 82 58 31 83.

    Download photos in high resolution:

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