NEWSLETTER – OCTOBER
IFTF 2022 on track!
Vijfhuizen, Friday October 21. IFTF 2022 is getting ready to receive the thousands of international trade visitors that have pre-registered so far. With over 275 participating companies the number of exhibitors is approaching the level of pre Covid-19. A record high number of international flower growers are among them this year and therefore a great opportunity for buyers to source their flowers that are grown in all important flower producing countries of the world. This likely presence of an extra abundance of flowers will make the show even more attractive than it already always is.
A considerable number of first time exhibitors have signed up this year for IFTF and one the many reasons why it is exciting every year again and important to visit the Trade Fair IFTF in Vijfhuizen. The show will take place one week later this year, because of the dates of all Saints and All Souls Day.
One of the specialties of this year at IFTF, and an extra network opportunity as well, is the international conference “Flowers by Sea”, which will take place a day before the exhibition will start. On Tuesday November 8 more than 400 people will attend a congress about the transition of transporting flowers by air to freighting them by sea. A panel of 8 industry peers will answer all questions from the audience about this very important subject that, according to some, may even shake the foundation of the world cut flower industry.
The overwhelming interest to attend is a clear sign how concerned the industry is about its future. The auditorium is full with professionals from every chain of the floral industry from all over the world with even a waiting list for several hoping to get a seat at the last moment.
It is looking positive for this year’s edition of IFTF with a strong increased number of exhibiting international flower growers, who can expect a similar strong increased demand for flowers!
For more information: http://www.iftf.nl.
That Flower Feeling comes to IFTF.
That Flower Feeling is a new brand established by CalFlowers Association to increase per-capita floral consumption in the US market.
Launched in January 2022, That Flower Feeling brand, and its associated campaign ‘Flowers. Self care made easy’, has reached over 48 million US consumers with over 60 million impressions served across numerous social media and digital audio platforms.
“Our campaign has focused on engaging consumers in the 25-39 age bracket across Instagram, Tik Tok, YouTube, Pinterest as well as Sirius XM Radio, Spotify, and several of the world’s most popular podcasts,” said Executive Director Steve Dionne. “We carefully tracked consumer reactions using gold-standard market analytics and have demonstrated an 8% lift in the all-important ‘intent to purchase’ category”. Dionne estimates that the massive exposure combined with strong consumer engagement has resulted in the potential to expand floral purchases in 2022 by over $200 million USD. The fun, edgy campaign – developed in partnership with marketing agency 180 Amsterdam, has also earned a finalist spot for the Brand Development category for the prestigious Dutch Creativity (ADCN) awards.
The CalFlowers board of directors determined that the most effective way to initiate a national marketing campaign for fresh flowers was to first use its own resources to launch the effort, then validate its effectiveness, and finally to encourage the entire floral industry to voluntarily fund ongoing campaign efforts. That Flower Feeling Foundation, a 501c6 non-profit entity, has been established for the sole purpose of collecting funds from the greater industry and dedicating those funds to expanding the Self Care campaign and create future creative campaigns to continue to expand the market.
“All floral companies, regardless of industry segment or location, should give serious consideration to joining their fellow industry stakeholders in supporting the industry through serious, effective, large-scale, professional marketing. Already over 50 companies have funded the Foundation since its launch at the Fun ‘N Sun convention in August,” said Joost Bongaerts, owner of Florabundance and board member of CalFlowers.
You can find That Flower Feeling Foundation at stand D5.25.
Hortus (HSI) exhibitor for the 12th consecutive time at the IFTF in Vijfhuizen
From 9 to 11 November 2022, Hortus will be an exhibitor (for the 12th time!) at the International Floriculture Trade Fair (IFTF). The IFTF is one of the leading floriculture fairs with exhibitors and visitors from all over the world. Many breeders, growers, wholesalers, suppliers and retailers will visit the fair to maintain existing relationships and develop new ones. At the IFTF, Hortus will present 3 innovative products out of our complete product range for you to discover.
For Hortus, the IFTF fair is a valuable event for a number of reasons:
- It is an excellent opportunity to meet with our existing customers and suppliers
- Expand our network with new relationships
- Showcase interesting or new products
At the IFTF we focus on presenting three innovative products; The Airmixer, Nano Trace Minerals and Fibercell Plug Paper from our new partner BCC.
Airmix for mixing fertilizers
Hortus developed the innovative Airmix pump. This pump is able to mix the fertilizers in fertilizer stock tanks easily and cost-effectively. One Airmix pump mixes 2 containers of 2200 liters each with air. Fertilizers are drawn evenly from the tanks and distributed evenly through irrigation systems, without sediment. The Airmix is easy to install and requires little maintenance, making it ideal for a wide range of growers and situations.
Nano trace minerals
Nano trace elements are an innovative way to strengthen plants, making them less susceptible to diseases and pests, improving their structure and producing increased yields per square metre. Additionally, the nano trace elements are sustainable in use.
AgroArgentum® is an NK-9-6 EC fertilizer which contains 1% silver nanoparticles that keep the plant with an active metabolism. AgroCyprum® is a copper EC fertilizer solution that contains 3% copper nanoparticles. AgroFerrum® is an iron fertilizer solution that contains 15% iron nanoparticles.
All these products have an optimized concentration of their ingredients and because of the reduced size of their components, are more bioavailable for the plants.
AgroCalcium® is a calcium EC fertilizer solution with the optimized concentration of all its ingredients. It contains 20% calcium, 1,5% magnesium and 1,5% silicon, made from micro fine ground rock flour and also thanks to the reduced size of its component, is more bioavailable for the plants.
For each cultivation there is a specific protocol how to use and combine the Nano Trace Elements in the best rates. The elements strengthen each other and with the correct dosage per element, the results will be optimal for your crop. Your plants and yield will benefit significant.
Multiple tests at growers worldwide have shown very positive results. Stronger crops which become more resistant and higher yields.
Fibercell Plug Paper from BCC
Our partner BCC is the ultimate and complete partner for paper based growing systems. They develop, produce, deliver, install and service customized complete solutions or standardized machines for growing all type of crops in the FiberCell system worldwide. At the IFTF we present Fibercell Plug Paper prime medium for horticultural use in plant propagation.
The Plug Paper Prime Medium, is suitable for crops with a longer propagation period, have a degradation time of 4 – 12 months and are certified (FSC, Rainforest Alliance)
The paper rolls in the Prime family are used by numerous forest and flower nurseries , like summer flowers and rose propagation, around the world, but is also suitable for other type of crops in other areas, like Pinus Radiata, Eucalyptus, Acacia, Coffee and Citrus.
Visit us at the IFTF
We are very much looking forward to welcoming you at our stand. You can find us almost immediately upon arrival at stand A3.14.
Click here if you would like to catch up with someone specific from our Hortus team.
Source: Hortus
DOWNLOAD THE UPDATED FLOOR PLAN: Click here
EXHIBITORS 2022
# |
Company |
Country |
Booth |
1 |
247flowers.online |
Holland |
B1.47 |
2 |
Acanfora Fiori |
Italy |
B1.46 |
3 |
Aercaribe |
Colombia |
D2.05 |
4 |
AFG Worldwide |
South Africa |
D3.23 |
5 |
Afrex Trading 2003 Pty. Ltd. |
South Africa |
D1.38 |
6 |
Afriflora |
Ethiopia |
A1.01 |
7 |
Aggarwal Corrukrafts (Pvt) Ltd. |
India |
D5.37 |
8 |
Agrícola Circasia / Vuelven |
Colombia |
B4.12 |
9 |
Agrícola El Cactus |
Colombia |
D4.05 |
10 |
Agricola El Chaupi |
Ecuador |
B1.43 |
11 |
Agrinag |
Ecuador |
B3.24 |
12 |
AgroCheck |
Holland |
B1.21 |
13 |
Agrocoex |
Ecuador |
A3.02F |
14 |
Agrogana |
Ecuador |
A1.25 |
15 |
Agroterranorte S.A |
Ecuador |
D1.23 |
16 |
Air France-KLM-Martinair Cargo |
Holland |
B2.01 |
17 |
Aircargo.nl B.V. |
Holland |
B1.39 |
18 |
Airflo |
Holland |
B1.01 |
19 |
Alexandra Farms |
Colombia |
A1.15 |
20 |
Alma Spray Roses |
Ecuador |
B3.24 |
21 |
American Flowers Medellin |
Colombia |
A4.22 |
22 |
ANCEF |
Italy |
B2.18 |
23 |
Andrearoses |
Ecuador |
C5.04 |
24 |
Anthura |
Holland |
A3.09 |
25 |
Aposentos |
Colombia |
B1.16 |
26 |
Aquila Flowers |
Kenya |
C3.12 |
27 |
ARC |
France |
C3.06 |
28 |
Armando Alvarez Group |
Spain |
D5.21 |
29 |
Aromas Farms |
Colombia |
B5.14 |
30 |
Azaya Gardens |
Ecuador |
D1.33 |
31 |
Ball Horticultural |
USA |
A4.02 |
32 |
Ball Horticultural |
USA |
A4.02 |
33 |
Barile Flowers Service |
Italy |
B1.06 |
34 |
Bellaflowers |
Rwanda |
D6.11 |
35 |
Bellarosa |
Ecuador |
B3.24 |
36 |
Benary |
Germany |
D3.25 |
37 |
Bercomex Flower Processing Solutions |
Holland |
A4.12 |
38 |
Biancheri Creazioni |
Italy |
B4.10 |
39 |
BOT Flowerbulbs |
Holland |
B3.37 |
40 |
Byfod |
Holland |
D3.23 |
41 |
ByRival |
Holland |
B1.21 |
42 |
Canaraflor |
Spain |
D5.39 |
43 |
Cargo-Lite |
Israel |
D1.38 |
44 |
Cean Global Exports |
Colombia |
D3.11 |
45 |
Cereria Carlo Nappi s.r.l. |
Italy |
D5.35 |
46 |
Ceres Farms |
Ecuador |
A3.02C |
47 |
Chrysal International |
Holland |
B1.42 |
48 |
Chrysal Ltd. |
Kenya |
C2.16 |
49 |
Ciesse Flower Export s.r.l. |
Italy |
B5.06 |
50 |
Coexflor |
Ecuador |
A4.22 |
51 |
Colibri Flowers |
Colombia |
B1.16 |
52 |
Coloríginz |
Holland |
D6.12 |
53 |
Continental Breeding |
Spain |
A1.22 |
54 |
Credible Blooms |
Kenya |
C2.16 |
55 |
De Ruiter Innovations |
Holland |
A1.02 |
56 |
Debets Schalke |
Holland |
A1.33 |
57 |
Denkers Chile S.p.A. |
Chile |
C1.02 |
58 |
Denkers Shipping B.V. |
Holland |
C1.02 |
59 |
Diemme Fiori |
Italy |
B2.18 |
60 |
Don Eusebio |
Colombia |
B1.16 |
61 |
DryGair |
Holland |
B4.06 |
62 |
DS Hortitrade |
Holland |
A1.33 |
63 |
E.G. Hill |
USA |
A5.06 |
64 |
Ecoroses |
Ecuador |
B1.07 |
65 |
Eden Roses |
Ecuador |
C5.06 |
66 |
Elemflora Srl. |
Italy |
B2.18 |
67 |
Elgon Collection |
Kenya |
D3.17 |
68 |
EN Flower |
Italy |
B1.46 |
69 |
Endless Spring Farms |
Ecuador |
D1.23 |
70 |
EQR |
Ecuador |
D1.23 |
71 |
Ercolano Flora |
Italy |
B1.32 |
72 |
Esmeralda Farms |
Ecuador |
B3.12 |
73 |
Ethiopian Horticulture Producer Exporters Association (EHPEA) |
Ethiopia |
A1.01 |
74 |
Everbloom Roses |
Ecuador |
D1.23 |
75 |
Everest Enterprises Ltd. |
Kenya |
A4.22 |
76 |
Everflora |
Kenya |
C5.02 |
77 |
Everspring |
Holland |
B5.26 |
78 |
Exome Life Sciences |
India |
D1.26 |
79 |
FEX B.V. |
Holland |
D3.34 |
80 |
Fillco Flowers |
Colombia |
B1.49 |
81 |
Fina Flora Ltd. |
Kenya |
A4.22 |
82 |
Flawless Flowers |
Kenya |
D6.05 |
83 |
Flexin SRL |
Italy |
B1.36 |
84 |
Flora Campana Int. |
Italy |
B1.46 |
85 |
Flora Toscana Soc. Agr. Coop. |
Italy |
B1.26 |
86 |
Flora United International |
Holland |
B2.38 |
87 |
Flora United Portugal |
Portugal |
D5.23 |
88 |
Flora United South Africa |
South Africa |
D5.23 |
89 |
FloralDaily |
Holland |
D1.22 |
90 |
Floramiata |
Italy |
B1.06 |
91 |
Floraroma |
Ecuador |
A3.33 |
92 |
Florca Westland B.V. |
Holland |
C5.10 |
93 |
Florencia Blooms Ltd. |
Kenya |
A4.22 |
94 |
Florequisa |
Ecuador |
A3.02E |
95 |
Flores de la Hacienda |
Ecuador |
C1.06 |
96 |
Flores el Capiro |
Colombia |
B1.16 |
97 |
Flores El Pandero |
Colombia |
D4.05 |
98 |
Flores La Conchita |
Colombia |
D4.05 |
99 |
Flores Prisma S.A., C.I. |
Colombia |
B4.02 |
100 |
Flores Silvestres |
Colombia |
C4.14 |
101 |
Floriken Blooms |
Kenya |
D6.05 |
102 |
Florissant |
Holland |
C5.18 |
103 |
Florsani |
Ecuador |
B3.32 |
104 |
Flower Cargo |
Ecuador |
D1.23 |
105 |
Flower Village |
Ecuador |
B3.24 |
106 |
Flowers Express SRL |
Italy |
B1.36 |
107 |
Flowers of Colombia / Asocolflores |
Colombia |
B1.16 |
108 |
Flowers of Colombia / Asocolflores |
Colombia |
D4.05 |
109 |
FlowerWatch |
Holland |
D6.19 |
110 |
Flowex B.V. |
Holland |
B1.36 |
111 |
Four Seasons Quality B.V. |
Holland |
B2.08 |
112 |
FreshPortal Software |
Holland |
B1.21 |
113 |
FSQ Box/Platform |
Holland |
B2.06 |
114 |
Geerlofs Refrigeration |
Holland |
B1.25 |
115 |
Geoflora |
Colombia |
D2.11 |
116 |
Green Leaf |
Italy |
B1.46 |
117 |
Greenex |
Colombia |
B1.16 |
118 |
Greenhouse Marketeers |
Holland |
C5.14 |
119 |
Grupo Andes Farms |
Colombia |
B1.16 |
120 |
Grupo Vegaflor |
Colombia |
B1.16 |
121 |
Gutimilko, C.I. |
Colombia |
D3.37 |
122 |
Gypso Flowers |
Ecuador |
D1.28 |
123 |
Haakman Flowerbulbs B.V. |
Holland |
C3.06 |
124 |
Hans van der Poel B.V. |
Holland |
C3.06 |
125 |
Harry Vernooy |
Holland |
C2.04 |
126 |
Havatec BV |
Holland |
C3.06 |
127 |
Henat Enterprises Ltd. |
Kenya |
D6.06 |
128 |
HilverdaFlorist B.V. |
Colombia |
C3.01 |
129 |
Hoja Verde |
Ecuador |
A4.14 |
130 |
Holex Flower B.V. |
Holland |
B2.43 |
131 |
Hortijardines & Milanflor |
Ecuador |
A4.22 |
132 |
Hortimat |
Holland |
B5.32 |
133 |
Hortus Supplies International |
Holland |
A3.14 |
134 |
HPL Apollo |
Ecuador |
D4.02 |
135 |
Hydraflora s.a.s |
Colombia |
A4.22 |
136 |
HyperVend / FloraBot |
USA |
D1.43 |
137 |
Hypot |
South Korea |
C1.19 |
138 |
IAA-Fresh |
Holland |
C1.11 |
139 |
Import Promotion Desk (IPD) |
Germany |
A4.22 |
140 |
Indiagro B.V. |
Holland |
D4.01 |
141 |
Inverpalmas |
Colombia |
B1.16 |
142 |
Invos Flowers |
Colombia |
A5.10 |
143 |
IPHandlers |
Holland |
A1.07 |
144 |
Isinya Roses / Porini Flowers |
Kenya |
C4.01 |
145 |
Italian Flowers & Green Soc. Agr. |
Italy |
B1.46 |
146 |
Jan Spek Rozen |
Holland |
A2.02 |
147 |
JAPAN FLOWERS AND PLANTS EXPORT ASSOCIATION |
Japan |
D1.35 |
148 |
Kapiteyn Group |
Holland |
D4.17 |
149 |
Kenya Flower Council (KFC) |
Kenya |
C2.16 |
150 |
Kikwetu Flowers |
Kenya |
D6.11A |
151 |
Koduk Green House |
South Korea |
C1.09 |
152 |
Könst Alstroemeria B.V. |
Holland |
B3.08 |
153 |
Kranian Farms |
Kenya |
D6.05 |
154 |
Kuehne + Nagel |
Holland |
B1.27 |
155 |
Kunming Hui Wei Flower Co. Ltd. |
China |
C1.23 |
156 |
La Gaitana Farms S.A. |
Colombia |
B1.02 |
157 |
La Partenopea Soc. Coop. Agr. |
Italy |
B1.46 |
158 |
Liguria Blumen |
Italy |
A3.27 |
159 |
Liquid Seal |
Holland |
B3.06 |
160 |
Lock Drives |
Holland |
B1.35 |
161 |
Loginet |
Italy |
B1.32 |
162 |
Logiztik Alliance Group |
Ecuador |
A1.32 |
163 |
Luisiana Farms |
Colombia |
D4.05 |
164 |
Maersk |
Kenya |
D2.17 |
165 |
Manuchar Agro |
Belgium |
C2.08 |
166 |
Matina Flowers |
Colombia |
B4.12 |
167 |
Matiz Roses |
Ecuador |
A5.18 |
168 |
Mecaflor |
France |
B4.28 |
169 |
Meilland International |
France |
A1.14 |
170 |
Meridiana Soc. Agr. |
Italy |
B1.46 |
171 |
Merizalde & Ramírez |
Ecuador |
D1.23 |
172 |
Milestone Fresh |
Holland |
D3.43 |
173 |
Monterosas |
Ecuador |
D1.23 |
174 |
Morgan Cargo |
Holland |
C1.16 |
175 |
Mount Kenya Alstroemeria Ltd. |
Kenya |
A4.22 |
176 |
MPS |
Holland |
C1.03 |
177 |
Mt. Kenya Sprouts |
Kenya |
A4.22 |
178 |
Muller Bloemzaden B.V. |
Holland |
A5.02 |
179 |
Multiflora |
Colombia |
B5.02 |
180 |
Murara Plants |
Kenya |
C3.01 |
181 |
MyFlowers.Online |
Holland |
D2.39 |
182 |
Mystic Flowers |
Ecuador |
A1.28 |
183 |
Mzurrie Flowers |
Kenya |
B4.24 |
184 |
Naranjo Roses Group |
Ecuador |
A2.28 |
185 |
National Agricultural Export Development Board |
Rwanda |
D6.11 |
186 |
Native Blooms |
Ecuador |
A3.23 |
187 |
Nativefarm S.A. |
Ecuador |
A4.22 |
188 |
Natuflor |
Ecuador |
B3.24 |
189 |
Natura Eterna |
Ecuador |
B3.24 |
190 |
New Blooms Solutions |
USA |
D5.46 |
191 |
New Phlora Soc. Agr. |
Italy |
B1.46 |
192 |
Newday Farms |
Turkey |
C1.15 |
193 |
NFC |
Colombia |
B1.16 |
194 |
NH Samen Veilig |
Holland |
D3.44 |
195 |
Ninth Avenue Ltd. |
Kenya |
D6.06 |
196 |
Normec Groen Agro Control |
Holland |
B5.30 |
197 |
Octoflor |
Holland |
C4.16 |
198 |
Olimpo Flowers |
Ecuador |
A3.02D |
199 |
P.J. Dave Flora |
Kenya |
C3.24 |
200 |
Pagter |
Holland |
A2.32 |
201 |
Plastika Kritis S.A. |
Greece |
D2.43 |
202 |
Premium Greens Australia |
Australia |
A1.27 |
203 |
ProChile |
Chile |
C4.12 |
204 |
Proecuador |
Ecuador |
D1.23 |
205 |
Profiflora |
Poland |
D3.38 |
206 |
Promoflor Srl. |
Italy |
B2.18 |
207 |
Proteas del Sol Andino Inc. |
Ecuador |
A4.22 |
208 |
Pyganflor |
Ecuador |
B3.24 |
209 |
QualisA |
Ecuador |
B3.24 |
210 |
Quito Inor Flowers / Flower`s House Group |
Ecuador |
A4.22 |
211 |
Real Carga |
Colombia |
D4.11 |
212 |
Red Lands Roses |
Kenya |
C2.16 |
213 |
Redil Roses |
Colombia |
B1.16 |
214 |
Regione Campania |
Italy |
B1.46 |
215 |
Rhenus Fresh |
Holland |
B5.25 |
216 |
Rosaprima |
Ecuador |
A4.24 |
217 |
RoseAmor |
Holland |
B2.02 |
218 |
Roses Forever ApS |
Denmark |
B2.24 |
219 |
Rosesland Farm |
Ecuador |
A1.23 |
220 |
Roshanara |
Ethiopia |
A1.01 |
221 |
Rotaris |
Germany |
A5.14 |
222 |
Royal Brinkman |
Holland |
B4.06 |
223 |
Royal FloraHolland |
Holland |
C2.12 |
224 |
Royal Van Zanten Breeding |
Holland |
B1.11 |
225 |
SachaFlor |
Ecuador |
A3.02B |
226 |
SAFTEC |
Ecuador |
D1.34 |
227 |
San Jorge Roses And Feelings S.C.C |
Ecuador |
D1.23 |
228 |
Sanima Garden |
Ecuador |
D1.23 |
229 |
Sant`Antonio Soc. Coop. |
Italy |
B1.46 |
230 |
SB Talee |
Colombia |
D2.11 |
231 |
Selecta Cut Flowers, S.A.U. |
Spain |
B1.08 |
232 |
Serrezuela Flowers |
Colombia |
B1.16 |
233 |
Sian Flowers |
Kenya |
C2.02 |
234 |
Singha SAS / The Farm Direct Company |
Colombia |
B5.10 |
235 |
SM International |
Italy |
B1.46 |
236 |
Spring from Holland |
Holland |
C2.04 |
237 |
Star Roses |
Ecuador |
A2.22 |
238 |
Stelzner / Pronova |
Germany |
A5.22 |
239 |
Subati Flowers |
Kenya |
B3.02 |
240 |
Sunrite Farms |
Ecuador |
D3.39 |
241 |
SV Blumen Express |
Germany |
B1.36 |
242 |
Tana Flora |
Ethiopia |
A1.01 |
243 |
Tessa Roses |
Ecuador |
A3.02A |
244 |
Teucali Flowers |
Colombia |
B1.16 |
245 |
That Flower Feeling foundation |
USA |
D5.25 |
246 |
The Elite Flower / Flora Concept |
Colombia |
B3.24 |
247 |
The Flower Hub |
Kenya |
C3.18 |
248 |
The Tape Factory |
Holland |
B2.32 |
249 |
The Valley Springs |
USA |
C3.14 |
250 |
Thursd.com |
Holland |
D1.24 |
251 |
Tierra Verde |
Ecuador |
D1.23 |
252 |
Tinaw Flowers |
Ethiopia |
A1.01 |
253 |
Turflor S.A. |
Colombia |
B4.26 |
254 |
Turkish Cargo |
Turkey |
C1.13 |
255 |
Turkish Flower Group |
Turkey |
A2.14 |
256 |
UFO Supplies B.V. |
Holland |
C5.18 |
257 |
Union Fleurs |
Belgium |
B1.37 |
258 |
United Calla |
Holland |
C1.17 |
259 |
United Selections |
Holland |
B3.08 |
260 |
Valle Verde / Alkavat |
Ecuador |
A1.20 |
261 |
Van Egmond Lisianthus |
Holland |
B4.32 |
262 |
Vaselife |
Holland |
B5.18 |
263 |
Verdissimo SA |
Spain |
B3.28 |
264 |
Viking Roses ApS |
Denmark |
B2.24 |
265 |
Wafex Pty Ltd. |
Australia |
C3.03 |
266 |
Waya Roses Farm |
Ecuador |
A4.22 |
267 |
YASA |
Colombia |
A4.22 |
268 |
Zabo Plant |
Holland |
D2.03 |
|