IFTF 2022 on track!

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October 26, 2022 at 5:35 am #966

Williee Armellini

Keymaster

NEWSLETTER – OCTOBER

IFTF 2022 on track!

Vijfhuizen, Friday October 21. IFTF 2022 is getting ready to receive the thousands of international trade visitors that have pre-registered so far. With over 275 participating companies the number of exhibitors is approaching the level of pre Covid-19. A record high number of international flower growers are among them this year and therefore a great opportunity for buyers to source their flowers that are grown in all important flower producing countries of the world. This likely presence of an extra abundance of flowers will make the show even more attractive than it already always is.

A considerable number of first time exhibitors have signed up this year for IFTF and one the many reasons why it is exciting every year again and important to visit the Trade Fair IFTF in Vijfhuizen. The show will take place one week later this year, because of the dates of all Saints and All Souls Day.

One of the specialties of this year at IFTF, and an extra network opportunity as well, is the international conference “Flowers by Sea”, which will take place a day before the exhibition will start. On Tuesday November 8 more than 400 people will attend a congress about the transition of transporting flowers by air to freighting them by sea. A panel of 8 industry peers will answer all questions from the audience about this very important subject that, according to some, may even shake the foundation of the world cut flower industry.

The overwhelming interest to attend is a clear sign how concerned the industry is about its future. The auditorium is full with professionals from every chain of the floral industry from all over the world with even a waiting list for several hoping to get a seat at the last moment.

It is looking positive for this year’s edition of IFTF with a strong increased number of exhibiting international flower growers, who can expect a similar strong increased demand for flowers!

For more information: http://www.iftf.nl.

That Flower Feeling comes to IFTF.

That Flower Feeling is a new brand established by CalFlowers Association to increase per-capita floral consumption in the US market.

Launched in January 2022, That Flower Feeling brand, and its associated campaign ‘Flowers. Self care made easy’, has reached over 48 million US consumers with over 60 million impressions served across numerous social media and digital audio platforms.

“Our campaign has focused on engaging consumers in the 25-39 age bracket across Instagram, Tik Tok, YouTube, Pinterest as well as Sirius XM Radio, Spotify, and several of the world’s most popular podcasts,” said Executive Director Steve Dionne. “We carefully tracked consumer reactions using gold-standard market analytics and have demonstrated an 8% lift in the all-important ‘intent to purchase’ category”. Dionne estimates that the massive exposure combined with strong consumer engagement has resulted in the potential to expand floral purchases in 2022 by over $200 million USD. The fun, edgy campaign – developed in partnership with marketing agency 180 Amsterdam, has also earned a finalist spot for the Brand Development category for the prestigious Dutch Creativity (ADCN) awards.

The CalFlowers board of directors determined that the most effective way to initiate a national marketing campaign for fresh flowers was to first use its own resources to launch the effort, then validate its effectiveness, and finally to encourage the entire floral industry to voluntarily fund ongoing campaign efforts. That Flower Feeling Foundation, a 501c6 non-profit entity, has been established for the sole purpose of collecting funds from the greater industry and dedicating those funds to expanding the Self Care campaign and create future creative campaigns to continue to expand the market.

“All floral companies, regardless of industry segment or location, should give serious consideration to joining their fellow industry stakeholders in supporting the industry through serious, effective, large-scale, professional marketing. Already over 50 companies have funded the Foundation since its launch at the Fun ‘N Sun convention in August,” said Joost Bongaerts, owner of Florabundance and board member of CalFlowers.

You can find That Flower Feeling Foundation at stand D5.25.

Hortus (HSI) exhibitor for the 12th consecutive time at the IFTF in Vijfhuizen

From 9 to 11 November 2022, Hortus will be an exhibitor (for the 12th time!) at the International Floriculture Trade Fair (IFTF). The IFTF is one of the leading floriculture fairs with exhibitors and visitors from all over the world. Many breeders, growers, wholesalers, suppliers and retailers will visit the fair to maintain existing relationships and develop new ones. At the IFTF, Hortus will present 3 innovative products out of our complete product range for you to discover.

For Hortus, the IFTF fair is a valuable event for a number of reasons:

It is an excellent opportunity to meet with our existing customers and suppliers
Expand our network with new relationships
Showcase interesting or new products

At the IFTF we focus on presenting three innovative products; The Airmixer, Nano Trace Minerals and Fibercell Plug Paper from our new partner BCC.

Airmix for mixing fertilizers
Hortus developed the innovative Airmix pump. This pump is able to mix the fertilizers in fertilizer stock tanks easily and cost-effectively. One Airmix pump mixes 2 containers of 2200 liters each with air. Fertilizers are drawn evenly from the tanks and distributed evenly through irrigation systems, without sediment. The Airmix is easy to install and requires little maintenance, making it ideal for a wide range of growers and situations.

Nano trace minerals
Nano trace elements are an innovative way to strengthen plants, making them less susceptible to diseases and pests, improving their structure and producing increased yields per square metre. Additionally, the nano trace elements are sustainable in use.

AgroArgentum® is an NK-9-6 EC fertilizer which contains 1% silver nanoparticles that keep the plant with an active metabolism. AgroCyprum® is a copper EC fertilizer solution that contains 3% copper nanoparticles. AgroFerrum® is an iron fertilizer solution that contains 15% iron nanoparticles.

All these products have an optimized concentration of their ingredients and because of the reduced size of their components, are more bioavailable for the plants.

AgroCalcium® is a calcium EC fertilizer solution with the optimized concentration of all its ingredients. It contains 20% calcium, 1,5% magnesium and 1,5% silicon, made from micro fine ground rock flour and also thanks to the reduced size of its component, is more bioavailable for the plants.

For each cultivation there is a specific protocol how to use and combine the Nano Trace Elements in the best rates. The elements strengthen each other and with the correct dosage per element, the results will be optimal for your crop. Your plants and yield will benefit significant.

Multiple tests at growers worldwide have shown very positive results. Stronger crops which become more resistant and higher yields.

Fibercell Plug Paper from BCC
Our partner BCC is the ultimate and complete partner for paper based growing systems. They develop, produce, deliver, install and service customized complete solutions or standardized machines for growing all type of crops in the FiberCell system worldwide. At the IFTF we present Fibercell Plug Paper prime medium for horticultural use in plant propagation.

The Plug Paper Prime Medium, is suitable for crops with a longer propagation period, have a degradation time of 4 – 12 months and are certified (FSC, Rainforest Alliance)

The paper rolls in the Prime family are used by numerous forest and flower nurseries , like summer flowers and rose propagation, around the world, but is also suitable for other type of crops in other areas, like Pinus Radiata, Eucalyptus, Acacia, Coffee and Citrus.

Visit us at the IFTF
We are very much looking forward to welcoming you at our stand. You can find us almost immediately upon arrival at stand A3.14.

Click here if you would like to catch up with someone specific from our Hortus team.

Source: Hortus

DOWNLOAD THE UPDATED FLOOR PLAN: Click here

EXHIBITORS 2022

#	Company	Country	Booth
1	247flowers.online	Holland	B1.47
2	Acanfora Fiori	Italy	B1.46
3	Aercaribe	Colombia	D2.05
4	AFG Worldwide	South Africa	D3.23
5	Afrex Trading 2003 Pty. Ltd.	South Africa	D1.38
6	Afriflora	Ethiopia	A1.01
7	Aggarwal Corrukrafts (Pvt) Ltd.	India	D5.37
8	Agrícola Circasia / Vuelven	Colombia	B4.12
9	Agrícola El Cactus	Colombia	D4.05
10	Agricola El Chaupi	Ecuador	B1.43
11	Agrinag	Ecuador	B3.24
12	AgroCheck	Holland	B1.21
13	Agrocoex	Ecuador	A3.02F
14	Agrogana	Ecuador	A1.25
15	Agroterranorte S.A	Ecuador	D1.23
16	Air France-KLM-Martinair Cargo	Holland	B2.01
17	Aircargo.nl B.V.	Holland	B1.39
18	Airflo	Holland	B1.01
19	Alexandra Farms	Colombia	A1.15
20	Alma Spray Roses	Ecuador	B3.24
21	American Flowers Medellin	Colombia	A4.22
22	ANCEF	Italy	B2.18
23	Andrearoses	Ecuador	C5.04
24	Anthura	Holland	A3.09
25	Aposentos	Colombia	B1.16
26	Aquila Flowers	Kenya	C3.12
27	ARC	France	C3.06
28	Armando Alvarez Group	Spain	D5.21
29	Aromas Farms	Colombia	B5.14
30	Azaya Gardens	Ecuador	D1.33
31	Ball Horticultural	USA	A4.02
32	Ball Horticultural	USA	A4.02
33	Barile Flowers Service	Italy	B1.06
34	Bellaflowers	Rwanda	D6.11
35	Bellarosa	Ecuador	B3.24
36	Benary	Germany	D3.25
37	Bercomex Flower Processing Solutions	Holland	A4.12
38	Biancheri Creazioni	Italy	B4.10
39	BOT Flowerbulbs	Holland	B3.37
40	Byfod	Holland	D3.23
41	ByRival	Holland	B1.21
42	Canaraflor	Spain	D5.39
43	Cargo-Lite	Israel	D1.38
44	Cean Global Exports	Colombia	D3.11
45	Cereria Carlo Nappi s.r.l.	Italy	D5.35
46	Ceres Farms	Ecuador	A3.02C
47	Chrysal International	Holland	B1.42
48	Chrysal Ltd.	Kenya	C2.16
49	Ciesse Flower Export s.r.l.	Italy	B5.06
50	Coexflor	Ecuador	A4.22
51	Colibri Flowers	Colombia	B1.16
52	Coloríginz	Holland	D6.12
53	Continental Breeding	Spain	A1.22
54	Credible Blooms	Kenya	C2.16
55	De Ruiter Innovations	Holland	A1.02
56	Debets Schalke	Holland	A1.33
57	Denkers Chile S.p.A.	Chile	C1.02
58	Denkers Shipping B.V.	Holland	C1.02
59	Diemme Fiori	Italy	B2.18
60	Don Eusebio	Colombia	B1.16
61	DryGair	Holland	B4.06
62	DS Hortitrade	Holland	A1.33
63	E.G. Hill	USA	A5.06
64	Ecoroses	Ecuador	B1.07
65	Eden Roses	Ecuador	C5.06
66	Elemflora Srl.	Italy	B2.18
67	Elgon Collection	Kenya	D3.17
68	EN Flower	Italy	B1.46
69	Endless Spring Farms	Ecuador	D1.23
70	EQR	Ecuador	D1.23
71	Ercolano Flora	Italy	B1.32
72	Esmeralda Farms	Ecuador	B3.12
73	Ethiopian Horticulture Producer Exporters Association (EHPEA)	Ethiopia	A1.01
74	Everbloom Roses	Ecuador	D1.23
75	Everest Enterprises Ltd.	Kenya	A4.22
76	Everflora	Kenya	C5.02
77	Everspring	Holland	B5.26
78	Exome Life Sciences	India	D1.26
79	FEX B.V.	Holland	D3.34
80	Fillco Flowers	Colombia	B1.49
81	Fina Flora Ltd.	Kenya	A4.22
82	Flawless Flowers	Kenya	D6.05
83	Flexin SRL	Italy	B1.36
84	Flora Campana Int.	Italy	B1.46
85	Flora Toscana Soc. Agr. Coop.	Italy	B1.26
86	Flora United International	Holland	B2.38
87	Flora United Portugal	Portugal	D5.23
88	Flora United South Africa	South Africa	D5.23
89	FloralDaily	Holland	D1.22
90	Floramiata	Italy	B1.06
91	Floraroma	Ecuador	A3.33
92	Florca Westland B.V.	Holland	C5.10
93	Florencia Blooms Ltd.	Kenya	A4.22
94	Florequisa	Ecuador	A3.02E
95	Flores de la Hacienda	Ecuador	C1.06
96	Flores el Capiro	Colombia	B1.16
97	Flores El Pandero	Colombia	D4.05
98	Flores La Conchita	Colombia	D4.05
99	Flores Prisma S.A., C.I.	Colombia	B4.02
100	Flores Silvestres	Colombia	C4.14
101	Floriken Blooms	Kenya	D6.05
102	Florissant	Holland	C5.18
103	Florsani	Ecuador	B3.32
104	Flower Cargo	Ecuador	D1.23
105	Flower Village	Ecuador	B3.24
106	Flowers Express SRL	Italy	B1.36
107	Flowers of Colombia / Asocolflores	Colombia	B1.16
108	Flowers of Colombia / Asocolflores	Colombia	D4.05
109	FlowerWatch	Holland	D6.19
110	Flowex B.V.	Holland	B1.36
111	Four Seasons Quality B.V.	Holland	B2.08
112	FreshPortal Software	Holland	B1.21
113	FSQ Box/Platform	Holland	B2.06
114	Geerlofs Refrigeration	Holland	B1.25
115	Geoflora	Colombia	D2.11
116	Green Leaf	Italy	B1.46
117	Greenex	Colombia	B1.16
118	Greenhouse Marketeers	Holland	C5.14
119	Grupo Andes Farms	Colombia	B1.16
120	Grupo Vegaflor	Colombia	B1.16
121	Gutimilko, C.I.	Colombia	D3.37
122	Gypso Flowers	Ecuador	D1.28
123	Haakman Flowerbulbs B.V.	Holland	C3.06
124	Hans van der Poel B.V.	Holland	C3.06
125	Harry Vernooy	Holland	C2.04
126	Havatec BV	Holland	C3.06
127	Henat Enterprises Ltd.	Kenya	D6.06
128	HilverdaFlorist B.V.	Colombia	C3.01
129	Hoja Verde	Ecuador	A4.14
130	Holex Flower B.V.	Holland	B2.43
131	Hortijardines & Milanflor	Ecuador	A4.22
132	Hortimat	Holland	B5.32
133	Hortus Supplies International	Holland	A3.14
134	HPL Apollo	Ecuador	D4.02
135	Hydraflora s.a.s	Colombia	A4.22
136	HyperVend / FloraBot	USA	D1.43
137	Hypot	South Korea	C1.19
138	IAA-Fresh	Holland	C1.11
139	Import Promotion Desk (IPD)	Germany	A4.22
140	Indiagro B.V.	Holland	D4.01
141	Inverpalmas	Colombia	B1.16
142	Invos Flowers	Colombia	A5.10
143	IPHandlers	Holland	A1.07
144	Isinya Roses / Porini Flowers	Kenya	C4.01
145	Italian Flowers & Green Soc. Agr.	Italy	B1.46
146	Jan Spek Rozen	Holland	A2.02
147	JAPAN FLOWERS AND PLANTS EXPORT ASSOCIATION	Japan	D1.35
148	Kapiteyn Group	Holland	D4.17
149	Kenya Flower Council (KFC)	Kenya	C2.16
150	Kikwetu Flowers	Kenya	D6.11A
151	Koduk Green House	South Korea	C1.09
152	Könst Alstroemeria B.V.	Holland	B3.08
153	Kranian Farms	Kenya	D6.05
154	Kuehne + Nagel	Holland	B1.27
155	Kunming Hui Wei Flower Co. Ltd.	China	C1.23
156	La Gaitana Farms S.A.	Colombia	B1.02
157	La Partenopea Soc. Coop. Agr.	Italy	B1.46
158	Liguria Blumen	Italy	A3.27
159	Liquid Seal	Holland	B3.06
160	Lock Drives	Holland	B1.35
161	Loginet	Italy	B1.32
162	Logiztik Alliance Group	Ecuador	A1.32
163	Luisiana Farms	Colombia	D4.05
164	Maersk	Kenya	D2.17
165	Manuchar Agro	Belgium	C2.08
166	Matina Flowers	Colombia	B4.12
167	Matiz Roses	Ecuador	A5.18
168	Mecaflor	France	B4.28
169	Meilland International	France	A1.14
170	Meridiana Soc. Agr.	Italy	B1.46
171	Merizalde & Ramírez	Ecuador	D1.23
172	Milestone Fresh	Holland	D3.43
173	Monterosas	Ecuador	D1.23
174	Morgan Cargo	Holland	C1.16
175	Mount Kenya Alstroemeria Ltd.	Kenya	A4.22
176	MPS	Holland	C1.03
177	Mt. Kenya Sprouts	Kenya	A4.22
178	Muller Bloemzaden B.V.	Holland	A5.02
179	Multiflora	Colombia	B5.02
180	Murara Plants	Kenya	C3.01
181	MyFlowers.Online	Holland	D2.39
182	Mystic Flowers	Ecuador	A1.28
183	Mzurrie Flowers	Kenya	B4.24
184	Naranjo Roses Group	Ecuador	A2.28
185	National Agricultural Export Development Board	Rwanda	D6.11
186	Native Blooms	Ecuador	A3.23
187	Nativefarm S.A.	Ecuador	A4.22
188	Natuflor	Ecuador	B3.24
189	Natura Eterna	Ecuador	B3.24
190	New Blooms Solutions	USA	D5.46
191	New Phlora Soc. Agr.	Italy	B1.46
192	Newday Farms	Turkey	C1.15
193	NFC	Colombia	B1.16
194	NH Samen Veilig	Holland	D3.44
195	Ninth Avenue Ltd.	Kenya	D6.06
196	Normec Groen Agro Control	Holland	B5.30
197	Octoflor	Holland	C4.16
198	Olimpo Flowers	Ecuador	A3.02D
199	P.J. Dave Flora	Kenya	C3.24
200	Pagter	Holland	A2.32
201	Plastika Kritis S.A.	Greece	D2.43
202	Premium Greens Australia	Australia	A1.27
203	ProChile	Chile	C4.12
204	Proecuador	Ecuador	D1.23
205	Profiflora	Poland	D3.38
206	Promoflor Srl.	Italy	B2.18
207	Proteas del Sol Andino Inc.	Ecuador	A4.22
208	Pyganflor	Ecuador	B3.24
209	QualisA	Ecuador	B3.24
210	Quito Inor Flowers / Flower`s House Group	Ecuador	A4.22
211	Real Carga	Colombia	D4.11
212	Red Lands Roses	Kenya	C2.16
213	Redil Roses	Colombia	B1.16
214	Regione Campania	Italy	B1.46
215	Rhenus Fresh	Holland	B5.25
216	Rosaprima	Ecuador	A4.24
217	RoseAmor	Holland	B2.02
218	Roses Forever ApS	Denmark	B2.24
219	Rosesland Farm	Ecuador	A1.23
220	Roshanara	Ethiopia	A1.01
221	Rotaris	Germany	A5.14
222	Royal Brinkman	Holland	B4.06
223	Royal FloraHolland	Holland	C2.12
224	Royal Van Zanten Breeding	Holland	B1.11
225	SachaFlor	Ecuador	A3.02B
226	SAFTEC	Ecuador	D1.34
227	San Jorge Roses And Feelings S.C.C	Ecuador	D1.23
228	Sanima Garden	Ecuador	D1.23
229	Sant`Antonio Soc. Coop.	Italy	B1.46
230	SB Talee	Colombia	D2.11
231	Selecta Cut Flowers, S.A.U.	Spain	B1.08
232	Serrezuela Flowers	Colombia	B1.16
233	Sian Flowers	Kenya	C2.02
234	Singha SAS / The Farm Direct Company	Colombia	B5.10
235	SM International	Italy	B1.46
236	Spring from Holland	Holland	C2.04
237	Star Roses	Ecuador	A2.22
238	Stelzner / Pronova	Germany	A5.22
239	Subati Flowers	Kenya	B3.02
240	Sunrite Farms	Ecuador	D3.39
241	SV Blumen Express	Germany	B1.36
242	Tana Flora	Ethiopia	A1.01
243	Tessa Roses	Ecuador	A3.02A
244	Teucali Flowers	Colombia	B1.16
245	That Flower Feeling foundation	USA	D5.25
246	The Elite Flower / Flora Concept	Colombia	B3.24
247	The Flower Hub	Kenya	C3.18
248	The Tape Factory	Holland	B2.32
249	The Valley Springs	USA	C3.14
250	Thursd.com	Holland	D1.24
251	Tierra Verde	Ecuador	D1.23
252	Tinaw Flowers	Ethiopia	A1.01
253	Turflor S.A.	Colombia	B4.26
254	Turkish Cargo	Turkey	C1.13
255	Turkish Flower Group	Turkey	A2.14
256	UFO Supplies B.V.	Holland	C5.18
257	Union Fleurs	Belgium	B1.37
258	United Calla	Holland	C1.17
259	United Selections	Holland	B3.08
260	Valle Verde / Alkavat	Ecuador	A1.20
261	Van Egmond Lisianthus	Holland	B4.32
262	Vaselife	Holland	B5.18
263	Verdissimo SA	Spain	B3.28
264	Viking Roses ApS	Denmark	B2.24
265	Wafex Pty Ltd.	Australia	C3.03
266	Waya Roses Farm	Ecuador	A4.22
267	YASA	Colombia	A4.22
268	Zabo Plant	Holland	D2.03