SAF is the only national trade association that represents all segments of the U.S. floral industry. Our 15,000 members are the industry's top retailers, growers, wholesalers, importers, manufacturers, suppliers, educators, students and allied organizations. SAF is the face and voice of a strong, unified floral industry.
Flowersandcents.com started in 2001 as a message board as a result of USA Floral Products going out of business and leaving a hole in the news about everything floral. The message board was very active and alive with anonymous posters with me Williee Armellini as its host.
