WF&FSA Add New Topic
In the last few years, no one in the floral industry has changed more than the wholesale florist. Today, wholesalers are in a new position in the distribution channel, serving a vital and expanding role in floral distribution. And no organization is as uniquely positioned to meet the needs of floral distribution today as WF&FSA. We understand the logistical, operational and marketing challenges that both wholesalers and suppliers face in a changing market.