SARASOTA, FL — June 1, 2026 — Family Flowers, a fourth-generation, 100% family-owned floral company dedicated to preserving the legacy of local flower shops, is pleased to announce the purchase of Beneva Flowers in Sarasota, Florida.
Beneva Flowers was founded in 1986 by Arthur Conforti Sr., who previously owned Concourse Florist in the Bronx before moving to Sarasota. It was later purchased in 1992 by his son, Art Conforti, who expanded the business into one of the most respected florists in the country. Known for its award-winning designs and unmatched service, Beneva has grown to become a customer favorite for flowers and curated gifts in Sarasota, Bradenton, Lakewood Ranch, and beyond. With decades of service, Beneva provides the perfect gift for every occasion, including fresh flowers, tropicals, specialty plants, wedding and event designs, corporate services, and more.
David Shuel, whose family has owned and cultivated Beneva for the last decade, commented “It is important to me and my family to preserve what we have poured into Beneva and the Sarasota community over the last 10 years. Family Flowers is the perfect fit. Kevin and I align on so many levels it is scary. Faith, culture and a healthy work environment for our people are essential, and Kevin and his group bring all of that and more. Kevin and I have communicated for years and now seems like the perfect time to transition. Kevin and his team will not only preserve what we have built but they will make it better. With a national platform and synergies across the board, Family Flowers is the perfect fit for our Beneva team.”
Beneva Flowers will continue to operate under the same trusted brand name and with its experienced team members. Family Flowers is committed to maintaining the heritage, service, and community relationships that have made Beneva one of the most celebrated florists in the southeast. “Beneva Flowers has earned its place as a trusted, nationally recognized name in the floral world because of the passion and talent of its team members,” noted Kevin R. McCarthy, CEO and fourth-generation owner of Family Flowers. “It’s a tremendous honor to welcome Beneva into our family of florists and continue growing the beautiful floral legacy they’ve shared with the Sarasota community for decades.”
About Family Flowers – McCarthy Group Florists
Family owned since 1952, Family Flowers has grown to become a leader in the retail floral industry, providing an unmatched dedication to quality, creativity, and customer happiness. Family Flowers acquires and preserves beloved local flower shops in the United States and operates iconic floral brands across the country, with over 45 locations in 11 states and growing. The company’s purpose is to Deliver Love® through the art of
flowers.
For more information about Beneva Flowers and Family Flowers, visit FamilyFlowers.com or email
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